Brand Manager Jobs

About The Position

Requirements

• 5+ years of marketing experience, ideally in B2B fintech, financial services, or digital assets/crypto
• Proven track record of building and scaling marketing campaigns that drive awareness and revenue
• Strong storytelling and content development skills with a sharp eye for brand voice
• Experience managing multi-channel campaigns (digital, events, partnerships, PR)
• Data-driven mindset with experience measuring performance and optimizing campaigns
• Ability to thrive in a fast-paced, startup environment with shifting priorities
• Strong cross-functional collaboration skills and ability to influence stakeholders at all levels
• Self-starter with excellent time management and ownership mentality
• Curiosity and interest in blockchain, digital assets, and emerging financial technologies

Responsibilities

• Analyze market trends, customer needs, and competitive activity to inform marketing and communications strategies.
• Help define and evolve brand positioning, messaging, and go-to-market strategy.
• Develop, execute, and optimize integrated marketing campaigns across owned, earned, and paid channels.
• Plan and deliver high-impact initiatives including events, sponsorships, partnerships, and CSR programs.
• Own and manage the marketing calendar, including campaigns, content, and thought leadership.
• Oversee creation of compelling content including digital campaigns, blogs, case studies, presentations, and newsletters.
• Ensure all content is brand-aligned, SEO-optimized, and designed to drive engagement and client acquisition.
• Elevate executive presence and company voice through thought leadership and strategic communications.
• Manage and grow social media presence (LinkedIn, X/Twitter, and other platforms), driving engagement and brand visibility.
• Partner with internal stakeholders to ensure consistent, high-quality messaging across channels.
• Work cross-functionally with Product, Sales, and Business Development to create marketing materials that support revenue growth.
• Support sales enablement with tailored content and campaigns.
• Define KPIs and measure campaign performance, ROI, and impact.
• Use data and insights to continuously optimize marketing programs and inform future strategy.
• Manage marketing budget and external agencies, ensuring efficient and effective spend.

Benefits

• Medical, Dental, and Vision insurance
• 401(k)
• Life and disability insurance