Brand Manager Jobs

About The Position

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 3 + years of marketing experience, including experience marketing products, SaaS solutions, software, digital services, or other service-based offerings.
• Experience developing and executing go-to-market strategies for new products, SaaS solutions, services, ongoing feature releases, and customer-adoption initiatives.
• Demonstrated ability to translate complex or technical product capabilities into clear, compelling customer-facing messaging.
• Experience with HubSpot or a similar CRM and marketing automation platform, including email marketing, contact management, workflows, reporting, and website or microsite management.
• Demonstrated ability to build new marketing capabilities and processes, manage competing priorities, and lead through influence.
• Must possess strong analytical, communication, project-management, and presentation skills.
• Must be willing and able to work on-site in Milwaukee, Wisconsin, and collaborate closely with cross-functional teams.
• Ability to travel 20% of the time.

Nice To Haves

• Experience working as a marketing manager or in a comparable role within a SaaS or technology-focused organization strongly preferred.
• Previous experience managing or mentoring employees preferred; must also be comfortable personally leading both strategic and tactical marketing activities.

Responsibilities

• Develop differentiated positioning, value propositions, and messaging based on a deep understanding of target customers, users, buying processes, and market needs.
• Lead integrated go-to-market programs that support the launch, ongoing management, adoption, and growth of tangible products, SaaS solutions, services, and new features.
• Partner with Product Management, Sales, Customer Success Managers, channel partners, and other cross-functional teams to develop launch plans, sales enablement, customer communications, training, and adoption programs.
• Develop marketing programs that build brand equity, increase customer awareness and adoption, and fulfill marketing and financial objectives.
• Establish project objectives, success measures, timelines, and commercialization plans, and work cross-functionally to ensure key milestones and goals are achieved.
• Develop and execute annual marketing plans, forecasts, programs, budgets, and P&L within approved levels.
• Manage the program’s key digital and commercial touchpoints, including its microsite, contact database, email communications, and marketing automation activities using HubSpot or similar platforms.
• Manage the strategic and tactical activities of advertising agencies, digital partners, and other outside suppliers.
• Analyze sales, campaign, website, customer-engagement, and product-adoption performance to identify opportunities, link marketing activity to business KPIs, and communicate progress to stakeholders.
• Establish and share repeatable commercialization practices across products, SaaS solutions, and services, including launch planning, feature and offering communications, post-launch measurement, and ongoing optimization.
• Initially operate as a hands-on individual contributor while leading through influence and demonstrating the ability to grow into a formal people-management role as business needs evolve.

Benefits

• Robust health, dental and vision insurance plans
• Generous 401 (K) savings plan
• Education assistance
• On-site wellness, fitness center, food, and coffee service