Associate Brand Manager - Hybrid
About The Position
As an Associate Brand Manager within Stryker’s Orthopedic Instruments business and newly formed OrthoTech division, you will own an orthopedic disposables portfolio that supports capital penetration, customer loyalty, and long-term growth. The position provides portfolio ownership across pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, orthopedic disposables, and robotic/manual blades in hospital and Ambulatory Surgery Center (ASC) environments. The role works across sales, marketing, R&D, and operations and includes people leadership responsibilities.
Requirements
- Bachelor’s degree.
- At least 6 years of professional experience in marketing, sales, or a related commercial function.
- Demonstrated experience owning or supporting product portfolios in a cross-functional environment.
Nice To Haves
- Experience in the medical device, healthcare, or another regulated industry.
- Downstream marketing, product marketing, or commercial strategy experience.
- Pricing strategy or program development experience.
- Prior people leadership or strong informal leadership experience.
- Experience supporting ASC and hospital-based commercial strategies.
Responsibilities
- Own downstream commercialization for the Orthopedic Disposables portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs.
- Develop and execute pricing strategies and commercial programs to drive portfolio growth and counter third-party competitors.
- Partner with Sales to position disposables as premium, value-driven solutions that accelerate capital adoption.
- Lead development of sales education, messaging, and training materials to improve field confidence and consistency.
- Collaborate with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution.
- Serve as the primary marketing interface for robotic blade solutions, coordinating with Mako and capital teams.
- Design and execute ASC-specific programs that differentiate Stryker’s disposable offerings.
- Manage and develop a Marketing Associate through coaching, prioritization, and performance feedback.
- Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks.
- Own portfolio planning activities, including annual marketing planning, forecasting support, and executive updates.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
