Associate Brand Manager - Hybrid
About The Position
As an Associate Brand Manager within Stryker’s Orthopedic Instruments business and newly formed OrthoTech division, this role owns a high-impact orthopedic disposables portfolio that supports capital penetration, customer loyalty, and long-term growth. The position provides portfolio ownership across cutting accessories, ProCare services, orthopedic disposables, and robotic and manual blades, with responsibility for pricing strategy, commercial programs, and sales enablement in hospital and Ambulatory Surgery Center (ASC) environments. The role works across sales, marketing, research and development, and operations, and includes people leadership responsibility for a Marketing Associate. It also serves as the primary marketing interface for robotic blade solutions and supports portfolio planning, performance monitoring, and commercial execution. The position is hybrid or onsite and requires 20% travel.
Requirements
- Bachelor’s degree.
- At least 6 years of professional experience in marketing, sales, or a related commercial function.
- Demonstrated experience owning or supporting product portfolios in a cross-functional environment.
Nice To Haves
- Medical device, healthcare, or regulated industry experience.
- Downstream marketing, product marketing, or commercial strategy experience.
- Pricing strategy or program development experience.
- Prior people leadership or strong informal leadership experience.
- Experience supporting ASC and hospital-based commercial strategies.
Responsibilities
- Own downstream commercialization for the Orthopedic Disposables portfolio, including cutting accessories, ProCare services, robotic and manual blades, cement, detergents, and tourniquet cuffs.
- Develop and execute pricing strategies and commercial programs to grow the portfolio and counter third-party competitors.
- Partner with Sales to position disposables as premium, value-driven solutions that accelerate capital adoption.
- Lead development of sales education, messaging, and training materials to improve field confidence and consistency.
- Collaborate with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution.
- Serve as the primary marketing interface for robotic blade solutions, coordinating with Mako and capital teams.
- Design and execute ASC-specific programs that differentiate Stryker’s disposable offerings.
- Manage and develop a Marketing Associate through coaching, prioritization, and performance feedback.
- Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks.
- Own portfolio planning activities, including annual marketing planning, forecasting support, and executive updates.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
