Assistant Brand Manager, Marketing

The J.M. Smucker Co.•Orrville, OH

11d•Hybrid

About The Position

The Assistant Brand Manager, Marketing assists with brand strategy development and execution through data analysis, performance tracking, project leadership through the Stagegate process, and collaboration with cross-functional partners. The role is suited to someone interested in brand management who has a strong analytical foundation and can turn insights into actionable recommendations. The position supports annual business processes and general management, and owns the marketing budget and brand-specific projects. The company is hiring for its Smucker’s Uncrustables, Meow Mix, and Peanut Butter businesses. The role is based at the Orrville corporate offices with a hybrid arrangement requiring onsite work at least nine days per month, primarily during company-designated core weeks, with additional onsite time possible as business needs require.

Requirements

Bachelor’s degree; a Marketing or Business degree is preferred.
At least 2 years of relevant CPG brand marketing experience.
Experience manipulating and analyzing syndicated data, preferably IRI or Nielsen, to tell a marketing story and/or make business recommendations.
Experience with Excel, Word, and PowerPoint.
Detail-oriented.
Data- and system-savvy.
Strong communication and leadership skills.
Demonstrated analytical strength.
Experience tracking and optimizing business results and driving projects with cross-functional excellence.

Nice To Haves

Marketing or Business degree.
Experience with IRI or Nielsen syndicated data.

Responsibilities

Evaluate data and market trends affecting the business to develop recommendations and strategies.
Develop actionable insights and roadmaps in collaboration with the base brand team, sales, and the insights/reporting team.
Catalog competitive and consumer information relevant to the categories, including IRI Panel Data, NPD, and consumer studies, to support business planning.
Support development of the annual brand plan, marketing objectives, long-range plan, and annual operating plan.
Identify portfolio growth opportunities and demonstrate their scale and significance to gain buy-in.
Collaborate with cross-functional partners on new product ideas and platforms, product improvements or value engineering, and new product activation strategies.
Take approved projects through the Stage Gate process.
Manage marketing budgets.
Contribute to and lead communication across disciplines, as appropriate.
Understand data reporting systems, including Circana.
Respond to ad-hoc information requests from the Marketing Team.
Take on one-off tasks and projects that arise throughout the year.
Track and optimize business results and drive projects through cross-functional collaboration.