Assistant Brand Manager, Marketing

J.M. Smucker Co•Orrville, OH

10d•Hybrid

About The Position

The Assistant Brand Manager, Marketing supports brand strategy development and execution through data analysis, performance tracking, project leadership through the Stagegate process, and collaboration with cross-functional partners. The role calls for someone interested in brand management who has a strong analytical foundation and can turn insights into actionable recommendations. The position also supports annual business processes and general management, and owns the Marketing budget and brand-specific projects. Hiring is for one of three business areas: Smucker’s Uncrustables, Meow Mix, or the Peanut Butter portfolio, which includes Jif, Smucker’s Natural, Santa Cruz Organic, and Smucker’s Goober. The role is based at the company’s corporate offices in Orrville, Ohio, with a hybrid arrangement requiring onsite work a minimum of nine days per month, primarily during company-designated core weeks. Additional onsite days may be required based on business needs.

Requirements

Bachelor’s degree; a degree in Marketing or Business is preferred.
At least 2 years of relevant CPG brand marketing experience.
Experience manipulating and analyzing syndicated data, preferably IRI or Nielsen, to tell a marketing story and/or make business recommendations.
Experience with Excel, Word, and PowerPoint.
Detail-oriented.
Data- and system-savvy.
Strong communication and leadership skills.
Demonstrated analytical strength.
Experience tracking and optimizing business results and driving projects with cross-functional excellence.

Responsibilities

Evaluate data and market trends affecting the business and develop recommendations and strategies.
Develop actionable insights and roadmaps in collaboration with the base brand team, Sales, and the Insights/Reporting team.
Catalog relevant competitive and consumer information, including IRI Panel Data, NPD, and consumer studies, to support business planning.
Support the Brand team in developing the annual brand plan, marketing objectives, long-range plan, and annual operating plan.
Identify portfolio growth opportunities and communicate their potential value and significance to gain support.
Collaborate with cross-functional partners on new product ideas and platforms, product improvements or value engineering, and new product activation strategies.
Lead approved projects through the Stage Gate process.
Manage Marketing budgets.
Support and contribute to communication across disciplines, and lead communication as appropriate.
Understand data reporting systems, including Circana.
Respond to ad hoc information requests from the Marketing team.
Take on one-off tasks and projects as they arise throughout the year.
Track and optimize business results and drive projects through cross-functional collaboration.