Brand Manager - Emerging Brands

Link Snacks • Minneapolis, MN

1d

About The Position

Join Jack Link’s as a Brand Manager on the Emerging Brand Marketing team to build and grow the newest brands in the Link Snacks portfolio. The role develops and executes strategies that drive brand growth, combining strategic business leadership with strong execution. It leads marketing projects requiring leadership, strategic and analytical thinking, project management, and creativity, while coordinating cross-functional teams and internal and external partners. The Brand Manager evaluates financial and market performance, identifies opportunities, and implements strategies to achieve revenue, profit, and market-share objectives.

The position develops strategic models for emerging brands, manages brand P&L and budgets, establishes brand positioning and identity, and leads marketing planning and execution. It works closely with product development, consumer insights, agencies, and other partners to launch and commercialize products, build integrated marketing plans, analyze performance, and adapt strategies based on consumer, category, sales, and competitive insights. It also identifies growth opportunities across channels, including ecommerce and non-traditional channels, and pursues growth through lean investment.

Requirements

• Undergraduate degree in Marketing or a related field.
• At least 5 years of marketing experience.
• Experience thinking and executing like a business owner, taking initiative and getting things done in an entrepreneurial environment.
• Experience rapidly developing and testing new marketing models.
• Experience managing and analyzing Meta ads to assess performance and adjust as needed.
• Experience leading a product launch from idea to market.
• Strong interpersonal skills, including influencing without direct authority, resolving conflict, and creative problem solving.
• Ability to lead complex, strategic projects through commercialization.
• Proven record of driving profitable growth, including P&L and marketing-spend responsibilities.
• Experience managing and influencing cross-functional teams in discussions and presentations.
• Resilient problem-solving skills and ability to build consensus, find common ground, and move initiatives forward.
• Ability to work independently and cross-functionally to lead programs, analyze data, and drive results in a dynamic, rapidly evolving environment.
• Proficiency in Nielsen/IRI syndicated data.
• Familiarity with common consumer marketing research tools and techniques.
• Excellent verbal and written communication skills and ability to work effectively with all levels of leadership and Team Members.
• Willingness to learn new skills and take on varied responsibilities.
• Ability to adapt and pivot in a rapidly changing environment.
• Strong organization, time management, and deadline-management skills.
• Strong analytical skills and data-driven thinking.
• Creativity and ability to think outside the box.

Nice To Haves

• At least 5 years of experience within a start-up company or start-up environment preferred.
• Consumer Packaged Goods (CPG) industry experience preferred.

Responsibilities

• Develop strategic business models for the emerging brands portfolio; test, learn, and implement.
• Manage and deliver the brand P&L and brand budgets.
• Work with cross-functional teams to measure and analyze sales impact, sales execution, and the profitability and ROI of marketing investments.
• Partner with the director and agency partners to establish brand positioning, voice, personality, and packaging architecture.
• Develop and execute brand marketing plans, ensure cross-functional quality and readiness, track in-market performance, course-correct, and capture learnings.
• Lead cross-functional efforts with product development and consumer insights to develop and commercialize new products and expansion efforts that drive sales and profit.
• Develop product positioning, packaging, and pricing strategy to support long-term market share.
• Lead development of integrated marketing plans informed by consumer insights and data.
• Use channel and customer business dynamics to inform brand growth strategies and product and consumer marketing opportunities, including non-traditional channels and ecommerce.
• Analyze brand performance, consumer insights, category trends, and competitive dynamics to identify actionable insights and recommend brand strategies and growth opportunities.
• Create marketing plans and initiatives that drive growth through lean investment, including relationships with other emerging brands and creative marketing tactics.
• Perform other duties as assigned.

Benefits

• Medical benefits
• Dental benefits
• Vision benefits
• Life insurance
• Disability insurance
• 401(k) participation
• Paid holidays
• Paid time off
• Annual incentive and program-specific awards may be available to eligible Team Members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level