Brand Manager - Emerging Brands

Jack Link's Protein Snacks•Minneapolis, MN

23h•$120,000 - $150,000

About The Position

Join Jack Link’s as a Brand Manager on the Emerging Brand Marketing team to build and grow new brands in the Link Snacks portfolio. The role develops and executes strategies to drive brand growth, combining strategic business leadership with strong execution. It leads marketing projects requiring leadership, strategic and analytical thinking, project management, and creativity, while coordinating cross-functional teams and internal and external partners. The Brand Manager evaluates financial and market performance and implements strategies to achieve revenue, profit, and market-share objectives. The position develops emerging-brand business models and manages brand P&L, budgets, and marketing investment analysis. In partnership with the director, agencies, and cross-functional colleagues, it establishes brand positioning and identity, creates marketing plans, and leads new product development and commercialization. It uses consumer, sales, category, and competitive insights to guide brand strategy, marketing, product, pricing, packaging, and channel opportunities, including ecommerce and non-traditional channels. The role is based in a plant/office environment, with most work conducted in a climate-controlled office; travel may be required.

Requirements

Undergraduate degree in Marketing or a related field.
At least 5 years of marketing experience.
Experience managing and analyzing Meta ads to assess performance and pivot as needed.
Experience leading a product launch from idea to market.
Ability to lead complex strategic projects through commercialization.
Proven ability to drive profitable growth, including P&L and marketing-spend responsibilities.
Ability to manage and influence cross-functional teams in discussions and presentations, including influencing without direct authority, resolving conflict, and building consensus.
Ability to work independently and cross-functionally, analyze data, and drive results in a dynamic, rapidly evolving environment.
Proficiency in Nielsen/IRI syndicated data.
Familiarity with consumer marketing research tools and techniques.
Excellent verbal and written communication skills and ability to work effectively with all levels of leadership and team members.
Willingness to take initiative, learn new skills, and handle multiple responsibilities in an entrepreneurial environment.
Strong organization, time management, and deadline-management skills.
Strong analytical skills and data-driven thinking.
Creativity and ability to think outside the box.

Nice To Haves

At least 5 years of experience in a startup company or startup environment (preferred).
Consumer Packaged Goods (CPG) industry experience (preferred).
Experience rapidly developing and testing new marketing models.
Entrepreneurial approach, initiative, resilience, creative problem solving, and adaptability in a rapidly changing environment.

Responsibilities

Develop strategic business models for the emerging brands portfolio; test, learn, and implement them.
Manage and deliver brand P&L, budgets, and marketing investments; analyze sales impact, sales execution, profitability, and ROI with cross-functional teams.
Partner with the director and agency partners to establish brand positioning, voice, personality, and packaging architecture.
Develop and execute brand marketing plans, coordinate cross-functional readiness and execution, track in-market performance, and apply course corrections and learnings.
Lead cross-functional product development and commercialization efforts, including new products and brand extensions, to drive sales and profit.
Develop product positioning, packaging, and pricing strategies to support long-term market share.
Lead integrated marketing plans informed by consumer insights and data.
Use channel and customer dynamics and insights to identify brand growth, product, consumer marketing, non-traditional channel, and ecommerce opportunities.
Analyze brand performance, consumer insights, category trends, and competitive dynamics to identify actionable insights and recommend brand strategies and growth opportunities.
Create growth initiatives that use lean investment, including relationships with other emerging brands and creative marketing tactics.
Perform other duties as assigned.