Private Brands Design and Brand Lead

Stitch Fix

1d•$82,900 - $138,000

About The Position

The Women’s Private Brands team creates differentiated, brand-right products that meet client and business needs. The Private Brands Design and Brand Lead brings product vision to life from initial concept through physical execution, combining product instinct, trend and market expertise, and commercial acumen. This hands-on role owns product decisions throughout the creation process. The Lead translates brand strategy, client insights, trends, and performance data into product opportunities, partnering with Brand Management, Buying, Technical Design, Sourcing, Planning, and vendors to develop products balancing newness, commercial opportunity, quality, value, and client relevance. The role uses AI product creation tools and core product development systems to accelerate concept development, improve decision-making, and evolve product creation across Women’s Private Brands.

Requirements

Deep women’s apparel product acumen and an exceptional eye for silhouette, proportion, fabric, construction, color, print, trends, quality, and product details.
5–7 years of experience spanning design, product development, merchandising, or a combination of these disciplines, with the ability to think creatively and commercially.
Strong understanding of the end-to-end apparel product creation process, from trend and concept through tech pack, sampling, fit, costing, development, and production.
Ability to translate broad trends and brand direction into specific, commercially viable product ideas.
Strong understanding of fabrics, trims, garment construction, fit, wash, finish, and manufacturing, and the ability to evaluate and improve physical products.
Ability to use sales data, client insights, and hindsight to inform future product decisions while continuing to advance the assortment.
Strong market awareness and curiosity, with an instinct for identifying emerging trends and determining relevance to a specific client and brand.
Comfort adopting emerging technology and AI-enabled workflows as part of the creative and product development process.
Excellent visual and verbal communication skills, including presenting product ideas, influencing cross-functional partners, and building alignment around a product vision.
Highly collaborative, curious, hands-on, and comfortable connecting strategy with execution.
Ability to manage multiple products and priorities simultaneously while maintaining attention to detail and product quality.

Responsibilities

Own product creation from concept through final execution, translating seasonal strategy, client needs, trend insights, competitive intelligence, and business performance into differentiated products across silhouette, fabric, print, color, proportion, construction, and details.
Create and iterate product concepts using AI-enabled design tools and product creation platforms to accelerate ideation, visualization, refinement, and communication, while applying new technologies to improve the product creation process.
Drive product development and execution decisions with Technical Design, Sourcing, and vendors, translating 2D concepts into physical products and balancing fabric, trims, construction, fit, quality, cost, functionality, and scalability.
Analyze sales, client feedback, historical hindsight, and market trends to guide product decisions, including what to repeat, evolve, expand, improve, or exit, and to identify assortment opportunities.
Lead cross-functional product partnership and decision-making with Brand Management, Buying, Technical Design, Sourcing, Planning, and vendor partners; pitch product opportunities, incorporate feedback, solve problems, and move products forward with ownership and autonomy.