Corporate Brand and Design Lead

Presidio•,

About The Position

The Corporate Brand and Design Lead will define, elevate, and safeguard Presidio’s brand identity and visual storytelling across customer, partner, and internal touchpoints, including digital and social channels, sponsorships, events, public relations, and executive communications. The role will lead the marketing team’s adoption of AI-driven design and brand practices by shaping how generative AI and emerging creative technologies are adopted, governed, and scaled across the function. Reporting to the VP of Communications and Brand, this role partners with Marketing, Communications, and Sales leadership to translate brand and business strategy into compelling, consistent, and increasingly AI-enabled design. It also provides creative direction and design execution for major brand initiatives, manages external creative resources, and champions AI fluency and brand consistency across the marketing organization.

Requirements

Proven expertise in brand identity systems, visual design, and creative direction.
Proficiency with Adobe Creative Suite, including Illustrator, InDesign, and Photoshop, and Figma.
Hands-on experience with AI-powered design and creative tools, such as Adobe Firefly, Midjourney, generative image/video platforms, or Figma AI, and a track record of integrating them into brand and design workflows.
Strong project management skills and the ability to manage multiple concurrent design initiatives and deadlines.
Excellent communication and presentation skills, including the ability to translate strategy into design and influence stakeholders at all levels, including executives.
Experience developing brand guidelines and ensuring consistency across a large, matrixed organization.
Demonstrated ability to lead AI adoption and upskilling within a creative or marketing team while balancing innovation with brand governance and quality control.
Bachelor’s degree or equivalent experience and/or military experience.
5–8 years of experience in brand design, creative direction, or integrated marketing communications, ideally in a B2B or technology environment, with hands-on experience applying AI tools to creative and brand workflows.

Nice To Haves

Experience in B2B technology, IT services, or professional services marketing.
Familiarity with motion graphics, video editing, or web design, including HTML/CSS, Webflow, or similar.
Experience managing external creative agencies or freelance design resources.
Background supporting sponsorship marketing, event branding, or experiential design.
Experience developing AI usage guidelines, prompt libraries, or training programs for creative teams.

Responsibilities

Own and evolve Presidio’s brand identity system, including visual guidelines, templates, and standards, ensuring consistency across web, social, sales enablement, events, and executive communications.
Lead the marketing team’s adoption of AI-powered design and creative tools, establishing best practices, workflows, and guardrails that improve speed and quality while protecting brand integrity.
Partner with the VP of Communications and Brand to translate brand and communications strategy into visual storytelling across digital, print, and experiential channels.
Lead creative direction and design execution for major brand moments, including sponsorship activations, press and PR initiatives, executive events, and company-wide campaigns.
Manage relationships with external design agencies, freelancers, and production vendors, ensuring timely, on-brand delivery.
Collaborate with Marketing, Digital, Events, and Sales teams to design assets that support demand generation, brand awareness, and customer engagement goals.
Develop and maintain brand templates for recurring deliverables, including newsletters, executive decks, one-pagers, social content, and internal communications.
Establish design quality assurance processes to ensure customer- and partner-facing materials meet brand standards before publication.
Champion AI fluency across the marketing organization by upskilling teammates on generative design, content, and creative production tools through training, playbooks, and hands-on mentorship.
Stay current on design trends, AI advancements, and marketing technology to modernize Presidio’s visual presence and creative operating model continuously.