Sr Manager, ZYN Brand & Creative Insights

Philip Morris•Stamford, CT

6d•Hybrid

About The Position

This position owns the U.S. consumer learning and foresight agenda for ZYN's smoke-free portfolio. It turns adult consumer, brand, category, and market intelligence into decisions intended to drive awareness, trial, adoption, and retention. The role leads the annual U.S. ZYN insights roadmap and end-to-end consumer research, and embeds findings into brand, product, and commercial strategies. It also fosters consumer-centricity through insight sharing and storytelling, and collaborates with measurement and optimization, revenue growth management, and analytical teams to understand how the brand is received in market. The position is based in Stamford, Connecticut, within PMI’s hybrid Smart Work model. The company describes its U.S. business as committed to advancing a smoke-free nation and responsibly marketing smoke-free alternatives to legal-age consumers.

Requirements

Bachelor’s degree in Business, Marketing, Psychology, Sociology, Research, or a related field.
10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or in marketing agency strategic planning roles.
Mastery of quantitative and qualitative methodologies, including segmentation, ad effectiveness, panel research, ethnography, brand equity, focus groups, IDIs, brand tracking, and product research.
Ability to connect signals across primary, syndicated, and behavioral data and turn them into business recommendations.
Excellent storytelling, executive communication, and stakeholder-influencing skills.
Experience with BI and dashboarding tools.
Applied AI/GenAI and agile research experience.
Legally authorized to work in the U.S.

Responsibilities

Lead the annual U.S. ZYN insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions.
Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance.
Evaluate consumer feedback and key initiatives across the ZYN consumer journey, identifying opportunities to improve execution, consumer experience, acquisition, adoption, and retention.
Embed consumer and market intelligence into brand, product, and commercial strategies; influence stakeholders and ensure insights translate into measurable business outcomes.
Foster a culture of curiosity and consumer focus by sharing insights, emerging trends, and compelling stories that strengthen understanding of consumer needs and behaviors.
Collaborate with measurement and optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market.