Sr Manager Owned Social Media - ZYN & IQOS

Philip Morris International U.S.•Stamford, CT

2d•$149,600 - $187,000•Hybrid

About The Position

The Senior Manager, Owned Social will lead the strategy, planning, execution, and performance of Philip Morris International’s organic social media presence, with a primary focus on Meta platforms. The role is responsible for building a compliant, high-performing social ecosystem that strengthens brand relevance, deepens consumer engagement, and supports business objectives across multiple brands. This position translates brand and campaign objectives into social strategies, editorial calendars, content themes, and platform-specific executions. It defines KPIs and measurement frameworks, analyzes performance, and delivers actionable recommendations. The role leads community management programs and partners with brand, creative, CX, media, insights, legal, regulatory, events, and agency teams. It also uses tools such as Sprinklr and monitors platform trends, audience behavior, and content best practices to improve performance. The position is based in PMI’s Stamford, Connecticut headquarters and offers a flexible hybrid work environment. PMI describes its mission as building a smoke-free future and says its U.S. businesses are committed to responsible marketing of smoke-free alternatives to legal-age consumers who smoke cigarettes.

Requirements

8+ years of experience in social media, digital marketing, content strategy, or a related field.
2+ years of leadership experience managing teams, agencies, or cross-functional initiatives.
Proven success managing Meta channel strategy, content development, publishing, measurement, and community engagement.
Experience owning content calendars and coordinating complex review and approval processes.
Strong analytical skills and the ability to translate social performance into strategic recommendations.
Experience leading community management efforts, including moderation, escalation management, and consumer care.
Strategic, consumer-focused, and performance-driven mindset.
Experience working across multiple brands and complex organizations.

Nice To Haves

Regulated industry experience.

Responsibilities

Develop and execute organic social strategies across multiple brands, including content planning, publishing, community management, and channel optimization.
Translate brand and campaign objectives into social strategies, editorial calendars, content themes, and platform-specific executions.
Define KPIs, establish measurement frameworks, analyze performance, and provide actionable insights tied to brand and business goals.
Lead community management programs, including moderation standards, response protocols, escalation processes, and consumer engagement best practices.
Identify opportunities to amplify high-performing organic content through paid support and real-time engagement.
Partner with brand, creative, CX, media, insights, legal, regulatory, events, and agency teams.
Use Sprinklr for publishing, listening, analytics, and workflow management.
Monitor platform trends, audience behavior, and content best practices to continuously improve performance.