Social Media Specialist ( Beauty and Owned Brands )

EMINENT, INC.•Cerritos, CA

9d•$70,000 - $80,000

About The Position

The Social Media Specialist manages social channels for REVOLVE Beauty, primarily Instagram, Instagram Stories, and TikTok, as well as selected Owned Brand social channels. Reporting to the Manager, Social Media Strategy, this role strengthens brand presence and develops strategies to grow audiences, increase engagement, and improve content performance. The Specialist collaborates with cross-functional teams to create and execute social strategies that support brand initiatives. Responsibilities include developing annual calendars and detailed campaigns, guiding channel growth and content strategy, coordinating cross-promotion, writing social copy, and managing day-to-day posting. The role also leads creative briefs and social deliverables, supports beauty content on YouTube, evaluates performance with the Analytics Team, and attends relevant events and shoots as needed. Bi-weekly weekend posting support is required.

Requirements

2–4 years of social media experience.
Expertise in Instagram and TikTok.
Strong knowledge of YouTube.
Strong knowledge of influencers and beauty brands carried by REVOLVE.
Experience with paid social campaigns.
Passion for beauty, fashion, and pop culture.
Strong knowledge of beauty trends and influencers in the beauty niche.
Excellent copywriting skills.
Highly organized, detail-oriented, self-starting, and able to thrive in a fast-paced environment with minimal supervision.
Strong collaboration, communication, and teamwork skills.
Ability to curate aesthetics and create cohesive visual and written storytelling.
Knowledge of a variety of photo and video editing apps for creating social assets.
Experience creating social content, including photo and video.
Ability to analyze and synthesize performance data into actionable plans.
Familiarity with social listening and analytics tools.

Nice To Haves

Bachelor’s degree.
Experience at an e-commerce apparel or beauty brand.
Proficiency with project management and social tools such as Airtable, Dash Hudson, or Asana.

Responsibilities

Work with the Manager, Social Media Strategy, select Owned Brands Team, and beauty-focused teams to establish an annual social calendar covering commerce initiatives, launches, brand initiatives, and events.
Develop detailed social campaigns for REVOLVE Beauty and select Owned Brand initiatives with the Manager, Social Media Strategy.
Drive continued growth of REVOLVE Beauty’s TikTok channel.
Own growth and content strategy for assigned Owned Brand TikTok channels and develop boosted organic viewership strategies for key channels.
Coordinate with the Manager, Social Media Strategy on opportunities to cross-promote across REVOLVE social channels.
Create creative briefs for relevant social shoots, influencer trips, activations, and influencer contracts.
Ensure creative, messaging, and brand voice are consistent across channels and aligned with merchandising efforts and trends.
Write compelling, on-brand social copy tailored to each initiative’s goals.
Manage daily posting for REVOLVE Beauty and select Owned Brand Instagram, Instagram Stories, and TikTok channels, including bi-weekly weekend support and posting.
Monitor performance to ensure creative quality and cohesion.
Collaborate with Brand Marketing teams, including Influencer Relations, Events, and Partnerships, to integrate social into beauty events and select Owned Brand campaigns.
Develop, pitch, and execute quarterly content or activation ideas for REVOLVE Beauty and select Owned Brand Instagram and TikTok channels.
Own social deliverables for co-ops on REVOLVE Beauty and select Owned Brand channels.
Support content strategy and execution for beauty features on REVOLVE’s YouTube channel.
Work with the Analytics Team to assess content and strategy performance and own monthly reporting for beauty and select owned brands.
Attend beauty-specific events for brand relations and content support as needed.
Attend social shoots with the Creator Team as the lead for relevant concepts as needed.