Social Media Specialist ( Beauty and Owned Brands )

EMINENT•Cerritos, CA

About The Position

The Social Media Specialist will report to the Manager, Social Media Strategy and manage social channels for REVOLVE Beauty, primarily Instagram, Instagram Stories, and TikTok, as well as selected Owned Brand social channels. The role focuses on strengthening brand presence and developing strategies to grow audiences, increase engagement, and improve content performance. It works with cross-functional teams—including Brand Partnerships, Influencer Relations, Events, and Buying—to create and execute social strategies supporting brand initiatives. The specialist will help establish an annual social calendar, develop campaigns, lead channel growth and content strategies, create social briefs and copy, and manage day-to-day posting. The role also supports social integration for events and marketing campaigns, coordinates social deliverables for co-ops, contributes to REVOLVE Beauty YouTube content, and evaluates performance with the Analytics Team. Bi-weekly weekend support/posting is required, along with attendance at relevant events and shoots as needed.

Requirements

2–4 years of social media experience.
Expertise in Instagram and TikTok.
Strong knowledge of YouTube.
Strong knowledge of the influencers and beauty brands carried on REVOLVE.
Experience with paid social campaigns.
Strong knowledge of beauty-space trends and niche influencers.
Excellent copywriting skills.
Highly organized, detail-oriented, and self-starting, with the ability to thrive in a fast-paced environment.
Strong collaboration, communication, and teamwork skills.
Aesthetic judgment and ability to create cohesive visual and written storytelling.
Knowledge of photo and video editing apps for creating social assets.
Experience creating social content, including photo and video.
Ability to analyze and synthesize performance data into actionable plans.
Familiarity with social listening and analytics tools.
Ability to work well in a dynamic environment with minimal supervision.
Availability for bi-weekly weekend support/posting.

Nice To Haves

Bachelor’s degree.
Experience at an e-commerce apparel or beauty brand.
Proficiency with project management and social tools such as Airtable, Dash Hudson, or Asana.

Responsibilities

Work with the Manager, Social Media Strategy, select Owned Brands Team, and beauty-focused cross-functional teams to establish an annual social calendar covering commerce initiatives, launches, brand initiatives, and events.
Develop detailed social campaigns for REVOLVE Beauty and select Owned Brand initiatives with the Manager, Social Media Strategy.
Drive continuous growth of REVOLVE Beauty’s TikTok channel.
Own growth and content strategy for assigned Owned Brand TikTok channels and strategies to boost organic viewership on key channels.
Coordinate with the Manager, Social Media Strategy on opportunities to cross-promote across REVOLVE social channels.
Own creative briefs for relevant social shoots, influencer trips, activations, and influencer contracts.
Ensure creative, messaging, and brand voice are consistent across channels and aligned with merchandising efforts and trends.
Write compelling, on-brand social copy tailored to the goals of each initiative.
Manage day-to-day posting for REVOLVE Beauty and select Owned Brand Instagram, Instagram Stories, and TikTok channels, including bi-weekly weekend support/posting.
Monitor content performance to maintain creative quality and cohesion.
Coordinate with Brand Marketing teams, including Influencer Relations, Events, and Partnerships, to support beauty events and select Owned Brand marketing campaigns through social integration.
Develop, pitch, and execute quarterly creative content or activation ideas for REVOLVE Beauty and select Owned Brand Instagram and TikTok channels.
Own execution of social deliverables for co-ops on REVOLVE Beauty and select Owned Brand channels.
Support ongoing content strategy and execution for beauty features on REVOLVE’s YouTube channel.
Work with the Analytics Team to assess content and strategy performance and own monthly reports for beauty and select Owned Brands.
Attend beauty-specific events for brand relations and content support as needed.
Attend social shoots with the Creator Team as the established lead for relevant concepts, as needed.