Sr Manager, ZYN Brand & Creative Insights

Philip Morris International U.S.•Stamford, CT

8h•$176,000 - $220,000•Hybrid

About The Position

This position owns the U.S. consumer learning and foresight agenda for ZYN's smoke-free portfolio. It converts adult consumer, brand, category, and market intelligence into decisions that drive awareness, trial, adoption, and retention. The role leads the annual U.S. ZYN insights roadmap and manages end-to-end research among legal-age nicotine users, ensuring methodological rigor and regulatory compliance. It applies consumer and market intelligence to brand, product, and commercial strategies, and collaborates with measurement and optimization, revenue growth management, and analytical teams. The role also fosters consumer-centricity by sharing insights, emerging trends, and compelling storytelling. The position is based in Stamford, Connecticut, and follows PMI's hybrid Smart Work model.

Requirements

Bachelor's degree in Business, Marketing, Psychology, Sociology, Research, or a related field.
10 or more years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or in marketing agency strategic planning roles.
Mastery of quantitative and qualitative methodologies, including segmentation, ad effectiveness, panel research, ethnography, brand equity, focus groups, IDIs, brand tracking, and product research.
Ability to connect signals across primary, syndicated, and behavioral data and turn them into business recommendations.
Excellent storytelling, executive communication, and stakeholder-influencing skills.
Experience with BI and dashboarding tools.
Applied AI/GenAI and agile research experience.
Legally authorized to work in the U.S.

Responsibilities

Lead the annual U.S. ZYN insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions.
Design and manage quantitative and qualitative research among legal-age nicotine users, including study design, vendor management, analysis, and reporting, while ensuring methodological rigor and regulatory compliance.
Evaluate consumer feedback and key initiatives across the ZYN consumer journey to identify opportunities to improve execution, consumer experience, acquisition, adoption, and retention.
Embed consumer and market intelligence into brand, product, and commercial strategies, influence stakeholders, and ensure insights translate into measurable business outcomes.
Foster consumer curiosity and focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors.
Collaborate with measurement and optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market.