Brand Creative Consultant

Current • New York, NY

8h

About The Position

Current is seeking a Brand Creative Consultant to shape how its brand appears across TV commercials, full-funnel advertising campaigns, paid media, social media, and its website. The role works directly with the SVP of Marketing and brings the brand strategy established by the CEO and executive team to life through thoughtful, disciplined creative execution. It is a hands-on leadership role responsible for internal creative resources, agency partners, and collaboration across the business to deliver inspiring and effective work.

The consultant will develop and deploy creative across channels, maintain a consistent and distinctive brand, and build a high-volume creative engine for performance advertising, social content, and brand campaigns. The role also partners with Product Design/UX and Legal and Compliance, and evaluates creative against business outcomes to guide optimization.

Requirements

• 10+ years of experience in brand or creative leadership.
• Strong storytelling instincts and the ability to connect authentically with everyday Americans.
• Taste and judgment to elevate creative while maintaining focus on business objectives.
• Proven creative range spanning always-on performance ads and large-scale brand campaigns.
• Experience managing significant creative budgets and understanding what drives growth.
• Collaborative track record across marketing, product, and executive teams.
• Ability to work within a defined brand strategy and voice while making successive campaigns feel fresh.
• Motivation focused on moving the business rather than collecting awards.

Nice To Haves

• Experience in consumer technology or another high-growth brand environment.
• Experience shipping creative in a regulated category, ideally financial services, where compliance review is part of every brief.

Responsibilities

• Develop and deploy an end-to-end brand creative strategy across advertising campaigns, commercials, explainers, video, and social.
• Set and maintain a high creative standard, ensuring consistent, high-quality, distinctive work across channels.
• Build a creative engine capable of sustaining a high volume of performance ads, social content, and brand campaigns.
• Direct creative across TV, radio, out-of-home, audio, podcasts, influencer, affiliate, and social channels.
• Partner with Product Design/UX on assets, guidelines, and tools that keep product experiences on brand.
• Work with Legal and Compliance to secure review and approval for claims and disclosures in a regulated category.
• Measure creative performance against business outcomes and optimize accordingly.
• Manage internal creative resources and direct agency partners while working across the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed