Sr Manager Owned Social Media - ZYN & IQOS

Philip Morris•Stamford, CT

2d•Hybrid

About The Position

The Senior Manager, Owned Social will lead the strategy, planning, execution, and performance of Philip Morris International’s organic social media presence, with a primary focus on Meta platforms. The role is responsible for building a compliant, high-performing social ecosystem that strengthens brand relevance, deepens consumer engagement, and supports business objectives across multiple brands. The position is based at PMI’s Stamford, Connecticut headquarters and uses a flexible hybrid work model. The Senior Manager partners with brand, creative, customer experience, media, insights, legal, regulatory, events, and agency teams. The role uses Sprinklr for publishing, listening, analytics, and workflow management, and monitors platform trends, audience behavior, and content best practices to improve performance.

Requirements

8+ years of experience in social media, digital marketing, content strategy, or a related field.
2+ years of leadership experience managing teams, agencies, or cross-functional initiatives.
Proven success managing Meta channel strategy, content development, publishing, measurement, and community engagement.
Experience owning content calendars and coordinating complex review and approval processes.
Strong analytical skills and ability to translate social performance into strategic recommendations.
Experience leading community management efforts, including moderation, escalation management, and consumer care.
Strategic, consumer-focused, and performance-driven mindset.
Experience working across multiple brands and complex organizations.

Nice To Haves

Regulated industry experience.

Responsibilities

Develop and execute organic social strategies across multiple brands, including content planning, publishing, community management, and channel optimization.
Translate brand and campaign objectives into social strategies, editorial calendars, content themes, and platform-specific executions.
Define KPIs and measurement frameworks, analyze performance, and provide actionable insights tied to brand and business goals.
Lead community management programs, including moderation standards, response protocols, escalation processes, and consumer engagement best practices.
Identify opportunities to amplify high-performing organic content through paid support and real-time engagement.
Partner with brand, creative, CX, media, insights, legal, regulatory, events, and agency teams.
Use Sprinklr for publishing, listening, analytics, and workflow management.
Monitor platform trends, audience behavior, and content best practices to continuously improve performance.