Brand Manager Jobs

About The Position

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
• 3–5 years of experience in brand management, consumer marketing, or integrated marketing.
• Experience as an Associate Brand Manager, Marketing Manager, or in a similar role, with demonstrated ownership of marketing projects.
• Experience executing integrated marketing campaigns, digital marketing initiatives, and consumer engagement programs.
• Strong writing, presentation, and creative development skills, including the ability to produce compelling consumer- and sales-facing materials.
• Exceptional project management and organizational skills, attention to detail, and ability to manage competing priorities and deadlines.
• Analytical mindset and ability to evaluate marketing performance and translate insights into action.
• Proficiency in Microsoft Office and Canva or other design software, and familiarity with digital marketing and creative tools.
• Ability to lift 40 pounds, such as a case of wine or promotional materials.
• Ability to sit or stand for potentially long periods throughout the workday.

Nice To Haves

• Experience in CPG, wine and spirits, food and beverage, or lifestyle brands.
• Wine industry knowledge and passion for wine.

Responsibilities

• Execute brand marketing strategies and integrated campaigns that build awareness, consumer engagement, and brand preference.
• Collaborate on campaign development, creative concepts, partnerships, and consumer activations that bring brand positioning to life.
• Manage influencer marketing programs, including partnerships, campaign execution, content coordination, and performance measurement.
• Support paid media strategy, campaign development, and optimization with internal teams and agency partners.
• Support planning and execution of brand events, consumer experiences, and hospitality activations, including occasional on-site and weekend participation.
• Partner with sales teams and external trade marketing partners to develop tools and programs that strengthen brand visibility and support sales growth.
• Develop and execute wholesale trade marketing programs, including point-of-sale materials, retail promotions, and shopper marketing initiatives.
• Create and manage brand and sales materials, including winemaker notes, sell sheets, presentations, and other marketing assets.
• Manage digital asset libraries and maintain accurate, consistent, up-to-date brand content across internal systems and retailer platforms.
• Oversee the Outshinery bottle photography process, including new vintages, packaging updates, and asset distribution.
• Maintain the portfolio vintage report and coordinate product information updates across relevant platforms.
• Lead digital shelf content management and optimization to improve product visibility and the online shopping experience.
• Support new product development and launches by coordinating packaging, product information, sales materials, and marketing assets.
• Lead wine submissions for ratings, competitions, and industry publications, managing deadlines, samples, and award tracking.
• Collaborate with winemaking, sales, operations, and creative partners to bring products and marketing initiatives to market.
• Manage multiple projects and ensure timelines, deliverables, and budgets are met.
• Coordinate with internal stakeholders, agencies, and vendors to deliver high-quality work efficiently and accurately.
• Monitor campaign performance, marketing KPIs, and consumer insights to identify opportunities for improvement.
• Identify challenges, recommend solutions, and take ownership of moving projects forward.
• Support economic sustainability through exceptional wine country experiences, efficient use of materials and supplies, and responsible department budget management.
• Participate in department recycling and composting efforts.