Brand Manager

Wente Family Estates Careers•Livermore, CA

7d•Hybrid

About The Position

Wente Family Estates is seeking a creative, entrepreneurial, and results-driven Brand Manager, with a primary focus on Wente Family Vineyards. As part of a lean, collaborative marketing team, the Brand Manager will execute brand strategies, develop consumer and trade marketing programs, and help bring new products and campaigns to market. The role spans digital marketing, influencer partnerships, brand content, and wholesale activation, with the goal of helping more consumers discover, choose, and love the wines. The position is based in Livermore, California, with a hybrid schedule requiring three days per week in the office. Occasional travel and evening or weekend availability may be required to support company events, hospitality experiences, and brand activations. The work environment is a clean, well-lit winery office without extreme temperatures or humidity, though the employee may sometimes work outdoors or in other facility areas where temperature and humidity vary. The role supports economic sustainability by providing exceptional wine country experiences, conserving materials and supplies, and responsibly managing the department budget. It supports environmental sustainability through participation in recycling and composting efforts. The listed functions are not necessarily exhaustive, and duties may change; employees are expected to follow supervisors’ instructions and perform assigned tasks.

Requirements

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent professional experience.
3–5 years of experience in brand management, consumer marketing, or integrated marketing.
Experience as an Associate Brand Manager, Marketing Manager, or in a similar role, with demonstrated ownership of marketing projects.
Experience executing integrated marketing campaigns, digital marketing initiatives, and consumer engagement programs.
Strong writing, presentation, and creative development skills, including the ability to produce compelling consumer- and sales-facing materials.
Exceptional project management and organizational skills, attention to detail, and ability to manage competing priorities and deadlines.
Analytical mindset and ability to evaluate marketing performance and translate insights into action.
Proficiency in Microsoft Office and Canva or other design software, and familiarity with digital marketing and creative tools.
Ability to lift 40 pounds, such as a case of wine or promotional materials.
Ability to sit or stand for potentially long periods throughout the workday.

Nice To Haves

Experience in CPG, wine and spirits, food and beverage, or lifestyle brands.
Wine industry knowledge and passion for wine.

Responsibilities

Execute brand marketing strategies and integrated campaigns that build awareness, consumer engagement, and brand preference.
Collaborate on campaign development, creative concepts, partnerships, and consumer activations that bring brand positioning to life.
Manage influencer marketing programs, including partnerships, campaign execution, content coordination, and performance measurement.
Support paid media strategy, campaign development, and optimization with internal teams and agency partners.
Support planning and execution of brand events, consumer experiences, and hospitality activations, including occasional on-site and weekend participation.
Partner with sales teams and external trade marketing partners to develop tools and programs that strengthen brand visibility and support sales growth.
Develop and execute wholesale trade marketing programs, including point-of-sale materials, retail promotions, and shopper marketing initiatives.
Create and manage brand and sales materials, including winemaker notes, sell sheets, presentations, and other marketing assets.
Manage digital asset libraries and maintain accurate, consistent, up-to-date brand content across internal systems and retailer platforms.
Oversee the Outshinery bottle photography process, including new vintages, packaging updates, and asset distribution.
Maintain the portfolio vintage report and coordinate product information updates across relevant platforms.
Lead digital shelf content management and optimization to improve product visibility and the online shopping experience.
Support new product development and launches by coordinating packaging, product information, sales materials, and marketing assets.
Lead wine submissions for ratings, competitions, and industry publications, managing deadlines, samples, and award tracking.
Collaborate with winemaking, sales, operations, and creative partners to bring products and marketing initiatives to market.
Manage multiple projects and ensure timelines, deliverables, and budgets are met.
Coordinate with internal stakeholders, agencies, and vendors to deliver high-quality work efficiently and accurately.
Monitor campaign performance, marketing KPIs, and consumer insights to identify opportunities for improvement.
Identify challenges, recommend solutions, and take ownership of moving projects forward.
Support economic sustainability through exceptional wine country experiences, efficient use of materials and supplies, and responsible department budget management.
Participate in department recycling and composting efforts.