Brand Manager

通用磨坊股份有限公司•Minneapolis, MN

1d•Hybrid

About The Position

General Mills is hiring Brand Managers to lead brands across physical, digital, and omnichannel environments. The role is a full-spectrum business leadership position focused on brand strategy, consumer-centric marketing, business performance, and cross-functional execution. Brand Managers make high-impact decisions, steward brands, develop modern marketing strategies, and lead teams to achieve growth targets. Openings are available across established brand desks, innovation desks, and Strategic Growth Channels (SGC). Established Brand Desk roles lead core business, demand generation, brand strategy, commercial performance, and full P&L ownership. Innovation Desk roles lead new concepts from development through commercialization. SGC roles develop retailer-specific strategies and innovations for priority channels such as eCommerce, club stores, and small formats. The position is based at General Mills’ Minneapolis, Minnesota headquarters. The North America in-office expectation is four days per week, Monday through Thursday. Friday is a standard workday, with remote flexibility depending on business needs and team norms. Relocation benefits are available to those not currently based in Minneapolis.

Requirements

Bachelor’s degree in Marketing, Finance, Business, or a related field.
At least 8 years of progressive experience in Brand Management, Marketing, Consulting, or Strategy.
Brand Management experience.
Experience managing a business in a matrixed environment.
Strong commercial and strategic acumen, including experience owning a P&L.
Exceptional communication and influencing skills, with the ability to articulate complex ideas to diverse audiences.
Ability to lead through ambiguity and operate independently.

Nice To Haves

Direct team management experience; cross-functional team leadership experience is also considered.
MBA.
Experience in CPG, Fast-Moving Consumer Goods, Food and Beverage, Pet, or Pet Food industries.
Track record of coaching and developing talent.
Experience with customer-facing strategies and external partnerships.

Responsibilities

Lead purpose-driven brand and channel strategies grounded in consumer insights and cultural understanding.
Develop and execute integrated marketing plans across media, content, innovation, retail, and eCommerce or omnichannel touchpoints.
Drive digital shelf excellence, discoverability, content strategy, and channel-specific activation.
Own P&L performance and drive growth through decisions involving pricing, promotion, innovation, margin, and distribution.
Lead annual and long-range planning, forecasting, and business performance analysis.
Navigate cross-functional relationships to deliver cohesive business results.
Guide cross-functional teams through ambiguity to achieve alignment and execution.
Coach and develop Associate Brand Managers and early-career talent, fostering an accountable, high-performing team environment.