Brand and Creative Operations Manager

FERGUSON

7d•$8,233 - $13,175•Remote

About The Position

The Brand & Creative Operations Manager leads the technology, systems, and operational capabilities that enable Ferguson’s Brand & Creative team to work efficiently and at scale. The role develops and optimizes platforms, workflows, and emerging technologies supporting creative production, asset management, and consistent brand experiences across the enterprise. Working closely with the Director of Brand & Creative, the manager drives operational innovation through platform integrations, automation, and AI-enabled capabilities, and oversees the enterprise brand technology ecosystem. This hands-on manager balances direct execution with people management and leads day-to-day brand systems operations, technical roadmaps, and capability development. The role may be remote or hybrid for candidates living near Ferguson’s headquarters in Newport News, Virginia, or Tampa, Florida, according to company policy.

Requirements

At least 5 years of experience in creative operations, marketing technology, digital asset management, or a related area.
Strong analytical, communication, and cross-functional leadership skills.
Proven ability to drive operational improvements and technology adoption.
Comfortable balancing hands-on execution with people management.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, Information Systems, or a related field.
Experience with enterprise platforms such as Bynder, Adobe Workfront, Templafy, Tenovus, Make, Fusion, or similar solutions.
Experience managing templated solutions.
Knowledge of AI-enabled tools, workflow automation, and digital asset management standard methodologies.
Experience managing technology vendors, budgets, and platform investments.

Responsibilities

Lead the strategy, development, and optimization of brand and creative technology platforms, including Bynder, Templafy, Brand Connect, Brand on Demand, Adobe Workfront, integration tools, and emerging solutions.
Develop and maintain a technology roadmap aligned with business priorities and team needs.
Identify opportunities to consolidate, integrate, and streamline systems to improve efficiency, usability, and adoption.
Oversee enterprise brand tools, templates, portals, and asset libraries to ensure resources are scalable, accessible, and consistent.
Manage technology vendor relationships, platform performance, licensing, budgets, and evaluation of capabilities.
Identify, evaluate, and implement AI-enabled tools for creative production, content development, asset management, and operational efficiency.
Partner with technology, AI, and cross-functional teams to identify use cases, evaluate solutions, and support responsible adoption of emerging technologies.
Integrate AI and automation into existing workflows to reduce manual work and improve speed, quality, and scalability.
Promote AI literacy, experimentation, and adoption through practical applications, training, and knowledge sharing.
Monitor emerging technologies and establish ways to evaluate the business impact of AI and automation initiatives.
Develop and enhance workflow management capabilities within Adobe Workfront and connected platforms.
Automate repetitive processes, address inefficiencies, and improve collaboration across creative, content, brand, and marketing teams.
Partner with creative leadership, project management, and cross-functional colleagues to align operational processes with business needs.
Establish scalable processes, governance, and standard methodologies that support consistent execution and flexibility.
Develop operational reporting and performance metrics to measure platform effectiveness and workflow efficiency and identify improvement opportunities.
Oversee enterprise digital asset management strategy, including asset organization, taxonomy, metadata, usage rights, integrations, and lifecycle management.
Establish asset management practices that improve discoverability, accessibility, compliance, and reuse of approved creative assets.
Lead the development of enterprise brand portals, templates, and self-service resources that help associates create compliant, on-brand materials.
Partner with Brand Management and creative collaborators to ensure systems and resources support brand standards and governance requirements.
Oversee integrations between brand platforms and enterprise technologies to improve connectivity, data consistency, and user experience.
Expand self-service capabilities and reduce manual support requirements across the organization.
Lead and develop the Brand Systems function, directing and prioritizing day-to-day platform administration and operational support.
Oversee technical documentation, platform maintenance, asset requests, reporting, and brand resource support.
Provide operational oversight of branded merchandise, print, and ordering platforms, including vendor coordination and process optimization.
Establish service standards, operational procedures, and support processes for reliable, responsive service to internal partners.
Manage platform-related budgets, vendor contracts, renewals, and technology investments to maximize value and efficiency.
Collaborate with Brand Management, Creative, IT, Procurement, and other business partners to ensure technology solutions meet organizational needs.
Foster continuous improvement, innovation, and knowledge sharing across the Brand & Creative organization.