Assistant Manager, Brand - Pro
About The Position
ScottsMiracle-Gro is seeking an Assistant Brand Manager (Pro and Commercial) to join its Brand Marketing team at the world headquarters in Marysville, Ohio, in the Columbus region. The role supports the strategic expansion and commercial execution of professional initiatives, connecting commercial B2B distribution with consumer packaged goods (CPG) brand marketing. It serves commercial landscape contractors, operators, and retail and distribution networks while helping strengthen pro-grade brand equity, packaging, product innovation, and end-user marketing across commercial accounts and prosumer retail touchpoints. The position coordinates cross-functional work and supports commercial product launches, sales enablement, portfolio and artwork processes, market analysis, budget administration, and customer insight gathering. The successful candidate will contribute ideas, lead visible growth initiatives in an entrepreneurial business segment, and may have opportunities to rotate across business units.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Agribusiness, or a related field.
- At least 3 years of experience in brand management, product marketing, or commercial marketing within a consumer goods company, commercial B2B supplier, or hybrid B2B/CPG organization.
- Project management experience leading cross-functional teams, managing competing deadlines, and bringing products or campaigns to market.
- Strong analytical capabilities and demonstrated experience evaluating sales reports, market research, and financial metrics.
- Ability to analyze multiple data streams and translate them into actionable summaries and clear presentation decks.
- Strong collaboration and communication skills across diverse stakeholders.
- Organization, initiative, accountability, and attention to deadlines, brand style guidelines, and regulatory requirements.
Nice To Haves
- MBA with a concentration in Marketing or General Management.
- Experience supporting commercial contractor channels, wholesale trade distribution, or professional dealer networks, such as in landscape, turf, agricultural, or building products supply.
- Familiarity with commercial trade program development, operator incentive architectures, and distributor co-op marketing.
- Experience in creative brief development, B2B sales enablement collateral, and integrated digital or trade campaign execution.
- Experience using AI to increase position efficiency.
Responsibilities
- Coordinate project workflows across commercial B2B sales, agronomic R&D, supply chain, regulatory, finance, and creative agency partners.
- Support commercial lawn and turf innovations from concept through development, packaging production, distributor listing, and commercial rollout.
- Partner with commercial sales to create selling decks, distributor pitch toolkits, technical sell sheets, operator rebate collateral, and trial proof narratives using field research data.
- Track product lifecycle milestones and manage packaging copy, regulatory claim approvals, and graphic design updates for professional product lines.
- Synthesize and report wholesale shipment trends, distributor POS data, field inventory, and end-user customer insights to identify risks and growth opportunities.
- Monitor competitor activity, pricing, promotions, and positioning in professional and prosumer markets.
- Track brand marketing budgets, sample distributions, trade promotion allocations, and project expenses in support of business unit margin targets.
- Work with the internal insights team to gather and communicate feedback from landscape contractors, consumers, and customers to inform product refinements and marketing briefs.
Benefits
- Medical, dental, and vision coverage for employees and eligible family members.
- Wellness reimbursement program.
- 401(k) match of up to 7.5%.
- 15% discount on company stock.
- Access to Maven Family Planning and up to $30,000 to accommodate adoption, fertility, and surrogacy.
- Career growth and development opportunities.
- Employee Resource Groups focused on diversity and inclusion, family, education, and sustainability.
- Opportunities to participate in community service and volunteerism.
- Eligibility for corporate bonus programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
