Assistant Manager, Brand - Pro

ScottsMiracle-Gro • Marysville, OH

3d • Onsite

About The Position

ScottsMiracle-Gro is seeking an Assistant Brand Manager (Pro and Commercial) for its Brand Marketing team at its world headquarters in Marysville, Ohio, in the Columbus region. The role supports the strategic expansion and commercial execution of professional initiatives, connecting commercial B2B distribution with consumer packaged goods (CPG) brand marketing. It serves commercial landscape contractors, other lawn-care operators, and retail and distribution networks.

The role supports commercial product and brand growth, including professional brand equity, packaging, product innovation, and end-user marketing across commercial accounts and prosumer retail touchpoints. The position involves coordinating cross-functional teams and projects, supporting product commercialization, developing sales enablement materials, managing portfolio and artwork workflows, analyzing commercial data and market activity, administering budgets, and representing professional customer feedback. The company describes opportunities to lead visible growth initiatives and potentially rotate across business units to develop broader leadership capabilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Agribusiness, or a related field.
• At least 3 years of experience in brand management, product marketing, or commercial marketing within a consumer goods company, commercial B2B supplier, or hybrid B2B/CPG organization.
• Project management experience demonstrating cross-functional team leadership, management of competing deadlines, and delivery of products or campaigns to market.
• Strong analytical capabilities, including experience evaluating sales reports, market research, and financial metrics.
• Ability to analyze multiple data streams and translate them into actionable summaries and clear presentation decks.
• Organization, initiative, and comfort working in a fast-paced environment with ambiguity.
• Collaborative communication skills and ability to work with diverse stakeholders.
• Personal accountability and attention to detail in meeting deadlines and brand style and regulatory requirements.

Nice To Haves

• MBA with a concentration in Marketing or General Management.
• Experience supporting commercial contractor channels, wholesale trade distribution (such as landscape, turf, agricultural, or building products supply), or professional dealer networks.
• Familiarity with commercial trade program development, operator incentive architectures, and distributor co-op marketing.
• Experience developing creative briefs and B2B sales enablement collateral, and executing integrated digital and trade campaigns.
• Experience using AI to increase position efficiency.

Responsibilities

• Coordinate project workflows across commercial B2B sales, agronomic R&D, supply chain, regulatory, finance, and creative agency partners to keep brand deliverables on schedule.
• Support commercial lawn and turf innovations from concept through development, packaging production, distributor listing, and commercial rollout.
• Partner with commercial sales to create selling decks, distributor pitch toolkits, technical sell sheets, operator rebate collateral, and trial proof narratives using field research data.
• Track professional product lifecycle milestones and guide packaging copy, regulatory claim approvals, and graphic design updates through completion.
• Synthesize and report on wholesale shipment trends, distributor POS data, field inventory, and end-user customer insights to identify volume risks and growth opportunities.
• Monitor competitor activity in the professional and prosumer markets, including pricing, promotions, and positioning by distributors and regional suppliers.
• Track brand marketing budgets, sample distributions, trade promotion allocations, and project expenses in support of business unit margin targets.
• Work with the internal insights team to collect and communicate feedback from landscape contractors, consumers, and customers to inform product refinements and marketing briefs.

Benefits

• Medical, dental, and vision coverage for employees and eligible family members.
• Wellness reimbursement program.
• 401(k) match of up to 7.5%.
• 15% discount on company stock.
• Access to Maven Family Planning and up to $30,000 for adoption, fertility, and surrogacy.
• Career growth and development opportunities.
• Employee Resource Groups focused on diversity and inclusion, family, education, and sustainability.
• Opportunities to participate in community service and volunteerism.
• Corporate bonus program eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level