Ford Pro, Incomplete Vehicles Brand Manager

Ford Motor • Detroit, MI

8d • Hybrid

About The Position

Ford Pro is hiring an F-650/F-750 and E-Series (Incompletes) Brand Manager to lead the marketing and business ownership of these vehicle lines. The role is accountable for growing the business and delivering sales, market share, revenue, and profitability objectives. The Brand Manager represents customer and dealer perspectives, uses data to inform decisions, and partners across Marketing, Finance, Sales and Field Operations, Program Management, Engineering, and other stakeholder groups. The position requires expert knowledge of the cutaway and Class 6/7 chassis cab segments and their competitive markets.

This hybrid role requires onsite work four or more days per week. It is leadership level 6, with a stated salary range of $115,500–$218,100. Ford provides a range of employee benefits, including health coverage, paid leave, family-building support, vehicle discounts, tuition assistance, community-service time, and paid time off. Visa sponsorship is not available; candidates must be legally authorized to work in the United States.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field of study.
• At least 3 years of experience in brand management, product marketing, or a related discipline.
• Strong analytical and critical-thinking skills, including interpreting market and consumer data and drawing sound conclusions.
• Self-starter able to work independently with minimal supervision in a fast-paced environment.
• Experience collaborating with cross-functional teams such as Communications, Sales, and Finance.
• Strong written and oral communication skills, including crafting customer-focused messaging and confidently presenting and supporting a point of view.
• Strong project-management and organizational abilities.
• Legally authorized to work in the United States; employment eligibility verification is required at hire.

Nice To Haves

• Master’s degree in Business Administration (MBA) or Marketing.
• At least 1 year of experience in the commercial vehicle industry or market.
• Knowledge of the incomplete-vehicle market.
• Proven track record developing pricing strategies and managing product launches.
• Deep knowledge of go-to-market planning and competitive landscape analysis.
• Familiarity with customer incentive planning and sales forecasting.
• Strong understanding of brand positioning and maintaining alignment across channels.

Responsibilities

• Own the F-650/F-750 and E-Series (Incompletes) business and drive sales, share, revenue, and profitability objectives.
• Maintain subject-matter expertise in cutaway and Class 6/7 chassis cab segments and competitive activity; serve as Marketing’s knowledgeable resource on these markets.
• Lead model-year pricing strategy and market-equation development with Finance and relevant stakeholders.
• Partner with Finance, Sales, and Field Operations to develop and adjust variable marketing actions supporting vehicle-line objectives.
• Author and maintain vehicle order guides, updating product and ordering information regularly.
• Support truck order entry in AccuQuote by training dealer staff, answering ordering questions through the Truck Hotline, escalating technical issues to the AccuQuote supplier, and coordinating order-guide handoffs to technical teams developing ordering tools.
• Manage the Truck Hotline, responding to internal and external sales inquiries, providing vehicle-specification guidance for customer use cases, and interpreting order guides.
• Lead mix management, revenue optimization, and channel strategy for the vehicle lines.
• Develop and execute go-to-market plans with Marketing Communications, Sales, Field Operations, and other partners.
• Lead brand input into customer- and dealer-facing materials, including the model-year changeover process, ensuring alignment with business priorities.
• Gather and synthesize consumer, dealer, and market insights and share findings with Product Marketing to inform strategy and cycle-plan development.
• Partner with Field Operations, the Fleet and Retail Field Team, and RE&T to address dealer, field team, and customer needs.
• Champion team efforts and develop presentation materials for dealer interfaces, including Dealer Council, Fleet Advisory Board, Fleet Showcase, and Annual Dealer Meetings.
• Lead or collaborate on workstreams including TVM, MCR, and Complexity Reduction.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members, and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager