Ford Pro, Incomplete Vehicles Brand Manager

Ford • Detroit, MI

9d • $115,500 - $218,100 • Hybrid

About The Position

The F-650/F-750 & E-Series Brand Manager is the marketing lead and business owner for these vehicle lines, accountable for growing the business and achieving sales, share, revenue, and profitability objectives. The role requires a proactive leader who identifies opportunities, uses sound judgment, represents the voice of customers and dealers, and applies data to decision-making. The Brand Manager builds partnerships across Marketing, Finance, Sales and Field Operations, Program Management, Engineering, and other stakeholders to align efforts and deliver cohesive brand messaging. Expert knowledge of the cutaway and Class 6/7 chassis cab segments is a crucial part of the role.

The position owns market strategy, pricing, mix and revenue optimization, channel strategy, order-guide content, and go-to-market planning for the F-650/F-750 and E-Series incomplete-vehicle lines. It also supports dealer truck-order entry and provides vehicle-specification and ordering guidance through the Truck Hotline. The Brand Manager gathers market, customer, and dealer insights; supports product strategy and cycle-plan development; and represents the brand in dealer and fleet forums.

This is a hybrid position requiring onsite work four or more days per week. The position is leadership level 6, with a stated salary range of $115,500–$218,100. Visa sponsorship is not available; candidates must be legally authorized to work in the United States.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field of study.
• 3+ years of experience in brand management, product marketing, or a related discipline.
• Strong analytical and critical-thinking skills, including the ability to interpret market and consumer data and draw sound conclusions.
• Self-starter approach and ability to work independently with minimal supervision in a fast-paced environment.
• Experience collaborating with cross-functional teams such as Communications, Sales, and Finance.
• Strong written and oral communication skills, including crafting customer-focused messaging and confidently presenting and supporting a point of view.
• Strong project-management and organizational abilities.

Nice To Haves

• Master’s degree in Business Administration (MBA) or Marketing.
• 1+ years of experience in the commercial vehicle industry or market.
• Knowledge of the incomplete-vehicle market.
• Proven track record in developing pricing strategies and managing product launches.
• Deep knowledge of go-to-market planning and competitive landscape analysis.
• Familiarity with customer incentive planning and sales forecasting.
• Strong understanding of brand positioning and maintaining alignment across channels.

Responsibilities

• Own the F-650/F-750 and E-Series (Incompletes) business and drive sales, share, revenue, and profitability objectives.
• Maintain subject-matter expertise in the cutaway and Class 6/7 chassis cab segments and competitive sets, serving as Marketing’s knowledgeable resource on current and projected competitive activity.
• Lead model-year pricing strategy and market-equation development with Finance and relevant stakeholders.
• Partner with Finance, Sales, and Field Operations to develop and adjust variable marketing actions supporting vehicle-line objectives.
• Author and maintain vehicle order guides, updating them to reflect current product and ordering information.
• Support truck order entry in AccuQuote by training dealer staff, answering ordering questions through the Truck Hotline, escalating technical issues to the AccuQuote supplier, and facilitating handoff of order guides to technical teams developing ordering tools.
• Manage the Truck Hotline by responding to internal and external sales-team inquiries, providing vehicle-specification guidance for customer use cases, and helping interpret order guides.
• Lead mix management, revenue optimization, and channel strategy for the vehicle lines.
• Develop and execute go-to-market plans with Marketing Communications, Sales, Field Operations, and other partners.
• Lead brand input into customer- and dealer-facing materials, including the model-year changeover process, to align with business priorities.
• Gather and synthesize consumer, dealer, and market insights, and share relevant findings with Product Marketing to inform strategy and cycle-plan development.
• Partner with Field Operations, the Fleet and Retail Field Team, and RE&T to address ongoing dealer, field-team, and customer needs.
• Champion team efforts and develop presentation materials for dealer interfaces, including Dealer Council, Fleet Advisory Board, Fleet Showcase, and Annual Dealer Meetings.
• Lead or collaborate on workstreams including TVM, MCR, and Complexity Reduction.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• Vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager