Ford Pro, Incomplete Vehicles Brand Manager

Ford Motor Company • Detroit, MI

9d • $115,500 - $218,100 • Hybrid

About The Position

The F-650/F-750 and E-Series (Incompletes) Brand Manager is the marketing lead and business owner for these vehicle lines. The role is accountable for growing the business and delivering sales, share, revenue, and profitability objectives. The Brand Manager takes initiative, uses sound judgment, identifies opportunities to win in the market, and brings a data-first perspective to decisions. They serve as the voice of the customer and dealer and build partnerships across Marketing, Finance, Sales and Field Operations, Program Management, Engineering, and other stakeholders. The position requires expert knowledge of the cutaway and Class 6/7 chassis cab segments.

The Brand Manager leads pricing strategy, variable marketing actions, mix management, revenue optimization, channel strategy, and go-to-market planning. The role also maintains vehicle order guides, supports truck order entry through AccuQuote, and manages the Truck Hotline by responding to inquiries and providing vehicle-specification and ordering guidance. The position gathers customer, dealer, and market insights, contributes to customer- and dealer-facing materials, supports dealer and field needs, and champions team efforts at key dealer interfaces.

This is a leadership level 6 position with a salary range of $115,500–$218,100. The position is hybrid and requires being onsite four or more days per week. Visa sponsorship is not available; candidates must be legally authorized to work in the United States.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field of study.
• At least 3 years of experience in brand management, product marketing, or a related discipline.
• Strong analytical and critical-thinking skills, including interpreting market and consumer data and drawing sound conclusions.
• Ability to work independently with minimal supervision in a fast-paced environment.
• Experience collaborating with cross-functional teams such as Communications, Sales, and Finance.
• Strong written and oral communication skills, including crafting customer-focused messaging and confidently presenting and supporting a point of view.
• Strong project-management and organizational abilities.
• Legally authorized to work in the United States.

Nice To Haves

• Master’s degree in Business Administration (MBA) or Marketing.
• At least 1 year of experience in the commercial vehicle industry or market.
• Knowledge of the incomplete-vehicle market.
• Proven track record in developing pricing strategies and managing product launches.
• Deep knowledge of go-to-market planning and competitive landscape analysis.
• Familiarity with customer incentive planning and sales forecasting.
• Strong understanding of brand positioning and maintaining alignment across channels.

Responsibilities

• Own the F-650/F-750 and E-Series (Incompletes) business and drive sales, share, revenue, and profitability objectives.
• Maintain subject-matter expertise in the cutaway and Class 6/7 chassis cab segments and competitive sets, including current and projected competitive activity.
• Lead model-year pricing strategy and market-equation development with Finance and relevant stakeholders.
• Partner with Finance, Sales, and Field Operations to develop and adjust variable marketing actions supporting vehicle-line objectives.
• Author and maintain vehicle order guides and update them to reflect current product and ordering information.
• Support truck order entry in AccuQuote by training dealer staff, answering ordering questions through the Truck Hotline, escalating technical issues to the AccuQuote supplier, and coordinating order-guide handoff to technical teams developing ordering tools.
• Manage the Truck Hotline, respond to internal and external sales inquiries, provide vehicle-specification guidance for customer use cases, and help interpret order guides.
• Lead mix management, revenue optimization, and channel strategy for the vehicle lines.
• Develop and execute go-to-market plans with Marketing Communications, Sales, Field Operations, and other partners.
• Lead brand input into customer- and dealer-facing materials, including the model-year changeover process, ensuring alignment with business priorities.
• Gather and synthesize consumer, dealer, and market insights and share relevant findings with Product Marketing to inform strategy and cycle-plan development.
• Partner with Field Operations, the Fleet and Retail Field Team, and RE&T to address dealer, field-team, and customer needs.
• Champion team efforts and develop presentation materials for Dealer Council, Fleet Advisory Board, Fleet Showcase, and Annual Dealer Meetings.
• Lead or collaborate on workstreams including TVM, MCR, and Complexity Reduction.

Benefits

• Immediate medical, dental, vision, and prescription drug coverage.
• Paid parental leave, new parent ramp-up programs, and subsidized back-up child care.
• Family-building benefits, including adoption and surrogacy expense reimbursement and fertility treatments.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Employee resource groups.
• Paid time off for individual and team community service.
• Vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager