Associate Brand Manager - Alternative Channels

Sartori Cheese Brand•Plymouth, WI
•Remote

About The Position

The Associate Brand Manager – Alternative Channels develops the strategic plan and partners with the Sales team to execute initiatives across club, limited assortment, convenience store, and drugstore channels. In collaboration with Insights and Innovation, the role develops a strategic product pipeline to support Sartori’s growth objectives. The Associate Brand Manager also works with the Brand team to ensure consistent and accurate representation of the Sartori brand and collaborates with Sales to meet the evolving needs of customers and consumers in Alternative Channels. The role drives nationwide sales performance and supports sales targets, leads strategic planning and cross-functional innovation efforts, manages the marketing budget for channel brand-building initiatives, and identifies growth opportunities through consumer insights. It is primarily remote, with onsite presence at the Pleasant View location in Plymouth, Wisconsin, based on business needs. Remote work must be performed in Wisconsin or another state approved under company policy. Occasional travel of up to 10% may be required for training, meetings, or visits to other Sartori manufacturing facilities. The position does not lead team members.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and experience.
  • At least 3 years of progressive experience in marketing, brand management, or a related functional area, with demonstrated business results.
  • Experience leading cross-functional projects across product management, innovation, sales, or commercialization.
  • Valid driver’s license, proof of insurance, and reliable transportation for work-related travel.
  • Ability to perform the listed physical duties, including occasionally lifting or moving up to 20 pounds.

Nice To Haves

  • Experience in consumer packaged goods or food manufacturing.
  • Consumer-focused, collaborative, results-driven, and innovative approach; effective problem-solving, prioritization, stakeholder balancing, communication, ability to handle ambiguity, and attention to detail.

Responsibilities

  • Drive nationwide sales performance for Alternative Channels and ensure sales targets are met.
  • Lead strategic planning to build a strong product pipeline and equip the Sales team with tools to achieve growth objectives.
  • Manage the marketing budget associated with brand-building initiatives in Alternative Channels.
  • Identify strategic opportunities to drive channel growth through consumer insights analysis.
  • Collaborate with Brand and Sales teams to align consumer touchpoints in Alternative Channels with Sartori’s overall brand strategy.
  • Bring creative ideas to marketing activation and innovation efforts to support brand growth.
  • Lead cross-functional teams in developing innovation strategies for Alternative Channels.
  • Partner with the Alternative Channels Sales team to ensure strategic alignment.
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