Associate Brand Manager - Alternative Channels

Sartori Company • Plymouth, WI

9d • Remote

About The Position

The Associate Brand Manager – Alternative Channels develops strategic plans and partners with Sales to execute initiatives across club, limited assortment, convenience store, and drugstore channels. In collaboration with Insights and Innovation, the role develops a strategic product pipeline to support Sartori’s growth objectives. The position also works closely with the Brand team to ensure consistent and accurate representation of the Sartori brand and with Sales to meet the evolving needs of customers and consumers in Alternative Channels.

The role drives nationwide sales performance for Alternative Channels, leads strategic planning and cross-functional innovation efforts, manages the marketing budget for channel brand-building initiatives, identifies growth opportunities through consumer insights, and aligns consumer touchpoints with Sartori’s overall brand strategy. The position has no direct reports.

The role is primarily remote, with onsite presence at the Pleasant View location in Plymouth, Wisconsin, as business needs require. Remote work must be performed within Wisconsin or another state approved under company policy. Occasional travel of up to 10% may be required for training, meetings, or visits to other Sartori manufacturing facilities. A valid driver’s license, proof of insurance, and reliable transportation are required for work-related travel. The position is primarily performed in an office or administrative environment that is generally quiet to moderate in noise level.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and experience.
• At least 3 years of progressive experience in marketing, brand management, or a related functional area, with demonstrated business results.
• Experience leading cross-functional projects across product management, innovation, sales, or commercialization.
• Valid driver’s license, proof of insurance, and reliable transportation for work-related travel.
• Demonstrated results focus, customer focus, collaboration, problem-solving, prioritization, innovation, stakeholder balancing, clear written and verbal communication, ability to handle ambiguity, and attention to detail.

Nice To Haves

• Experience in consumer packaged goods or food manufacturing.

Responsibilities

• Drive nationwide sales performance for Alternative Channels and ensure sales targets are met.
• Lead strategic planning to build a strong product pipeline and equip the Sales team with tools to achieve growth objectives.
• Manage the marketing budget associated with brand-building initiatives in Alternative Channels.
• Identify strategic opportunities through consumer insights analysis to drive channel growth.
• Collaborate with Brand and Sales teams to align consumer touchpoints in Alternative Channels with Sartori’s overall brand strategy.
• Bring creative ideas to marketing activation and innovation efforts to fuel brand growth.
• Lead cross-functional teams in developing innovation strategies for Alternative Channels.
• Partner closely with the Alternative Channels Sales team to ensure strategic alignment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level