Senior Brand Manager, smartwater & vitaminwater

Coca-Cola•Atlanta, GA

About The Position

The Coca-Cola Company is seeking a Senior Brand Manager to help lead the smartwater and vitaminwater businesses within its North America Operating Unit Marketing team. The role translates brand strategy into annual plans, innovation, integrated marketing and commercial activation while helping drive the day-to-day business agenda. The ideal candidate is consumer-obsessed, commercially minded, analytically strong and able to bring cross-functional teams together to deliver results. The position is based in Atlanta, United States, with 0%–25% travel and no relocation provided. The role requires a bachelor's degree in Marketing, Business, Communications or a related field and at least six years of relevant experience. An MBA or equivalent advanced degree is preferred. The Coca-Cola Company does not offer employment-status sponsorship for this position; applicants must already be authorized to work full-time in the United States without requiring company sponsorship to continue working legally. The U.S. base salary range is $139,600–$157,900, with an annual incentive reference value of 15%. The company states that a full range of medical, financial and/or other benefits is offered, dependent on the position. Pay may vary based on geography, job-related knowledge, skills and experience.

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field.
At least 6 years of experience in brand marketing, general management, innovation, commercial marketing or a related field.
Experience leading complex brands, portfolios or large-scale marketing initiatives.
Demonstrated ability to lead cross-functional teams and move initiatives from strategy through execution.
Applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

MBA or equivalent advanced degree.
Experience in CPG, beverage, retail or another fast-moving consumer category.

Responsibilities

Lead annual brand planning, translating long-term strategy and business objectives into clear priorities and actionable plans.
Drive the day-to-day business agenda across smartwater and vitaminwater, connecting brand, innovation, marketing and commercial priorities.
Monitor brand and business performance, identify opportunities and risks, and develop recommendations for leadership.
Champion the consumer by translating insights, cultural trends and marketplace performance into brand strategy, innovation and activation.
Lead priority innovation and growth initiatives from strategy through commercialization, including business cases and investment recommendations.
Lead integrated marketing initiatives and agency partners, ensuring creative and activation support brand strategy, consumer insight and business objectives.
Partner with Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agency partners to drive alignment and marketplace execution.
Manage brand budgets and investment priorities, establishing clear ownership, timelines and decision points to keep work moving.