Senior Brand Manager, smartwater & vitaminwater

The Coca-Cola Company•Atlanta, GA

11d•$139,600 - $157,900

About The Position

The Coca-Cola Company is seeking a Senior Brand Manager to help lead the smartwater and vitaminwater businesses within its North America Operating Unit Marketing team. The role translates brand strategy into annual plans, innovation, integrated marketing and commercial activation, and helps drive the day-to-day business agenda. The ideal candidate is consumer-focused, commercially minded, analytically strong and skilled at bringing cross-functional teams together to deliver results. The position leads annual brand planning and business priorities, monitors brand and business performance, and turns consumer insights, cultural trends and marketplace performance into recommendations. It also leads priority innovation and growth initiatives from strategy through commercialization, including business cases and investment recommendations, and manages integrated marketing initiatives and agency partners. The Senior Brand Manager partners with Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agencies to align teams and support marketplace execution. The role manages brand budgets and investment priorities and establishes ownership, timelines and decision points. The position is based in Atlanta, United States, with 0–25% travel and no relocation provided. The company will not sponsor employment-based visas for this position; applicants must be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

Bachelor’s degree in Marketing, Business, Communications or a related field.
At least 6 years of experience in brand marketing, general management, innovation, commercial marketing or a related field.
Experience leading complex brands, portfolios or large-scale marketing initiatives.
Demonstrated ability to lead cross-functional teams and move initiatives from strategy through execution.
Brand strategy, annual planning and integrated marketing skills.
Consumer insights and analytical problem-solving skills.
Business and financial analysis, budget management and investment prioritization skills.
Innovation and commercialization skills.
Commercial and marketplace understanding.
Cross-functional leadership, influence and executive communication skills.
Must be currently authorized to work in the United States full-time and must not require The Coca-Cola Company’s sponsorship to continue working legally in the United States.

Nice To Haves

MBA or equivalent advanced degree.
Experience in CPG, beverage, retail or another fast-moving consumer category.

Responsibilities

Lead annual brand planning, translating long-term strategy and business objectives into clear priorities and actionable plans.
Drive the day-to-day business agenda across smartwater and vitaminwater, connecting brand, innovation, marketing and commercial priorities.
Monitor brand and business performance, identify opportunities and risks, and develop recommendations for leadership.
Champion the consumer by translating insights, cultural trends and marketplace performance into brand strategy, innovation and activation.
Lead priority innovation and growth initiatives from strategy through commercialization, including business cases and investment recommendations.
Lead integrated marketing initiatives and agency partners, ensuring creative and activation align with brand strategy, consumer insight and business objectives.
Partner with Commercial, Sales, Finance, Insights, R&D, Supply Chain, bottlers, customers and agency partners to drive alignment and marketplace execution.
Manage brand budgets and investment priorities while establishing clear ownership, timelines and decision points.