Automotive Brand Marketing Manager (Mass Market Brands)

AutoNation • Irving, OH

4d • $100,000 - $162,500

About The Position

The Automotive Brand Marketing Manager leads nationwide OEM marketing strategy and execution for assigned mass-market automotive brands. This position is the primary marketing partner to Brand Presidents and OEM partners, translating business insights, funding opportunities, and OEM priorities into integrated strategies that support vehicle sales, service, parts, and customer engagement.

The role works across Field Marketing, Media, CRM, Creative, After Sales, and Operations to align OEM initiatives with corporate priorities and local market execution, while maximizing performance and return on investment. It reports to the Vice President, Field Marketing. The position requires up to 50% travel within assigned markets and work in a standard office environment. Compensation is a base salary of $100,000–$162,500, commensurate with experience, qualifications, and geographic location, with eligibility for an annual performance-based bonus under the applicable incentive plan.

Requirements

• At least 5 years of marketing experience; automotive retail, OEM marketing, or a related industry is preferred.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
• Bachelor's degree in Marketing, Communications, Business, or a related field required.

Nice To Haves

• Automotive retail and OEM marketing experience.
• Multi-market marketing leadership experience.
• Knowledge of co-op programs, incentive structures, and OEM compliance requirements.
• Experience supporting both sales and after-sales marketing initiatives.

Responsibilities

• Develop and execute OEM marketing strategies supporting sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.

Benefits

• Competitive compensation.
• 401(k) matching.
• Health insurance plans.
• Dental insurance plans.
• Vision insurance plans.
• Maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear.
• Access to deals and discounts through YouDecide, a website with offers from providers and retailers.
• Opportunity to participate in the DRVPNK mission supporting cancer research and treatment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager