Brand Marketing Manager (Co-Brands)

GoToFoods • Atlanta, GA

9d

About The Position

The Brand Marketing Manager, Co-Brands, drives marketing strategy and execution for locations where two or more of the company’s brands—Auntie Anne’s, Cinnabon, Jamba, and Carvel—operate under one roof. This individual contributor builds standards, assets, and programs that communicate a clear value proposition to guests, grow traffic, sales, and check, and deliver a strong return to franchisees. The role partners with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing teams to deploy co-brand marketing improvements nationally and locally. It combines strategy and hands-on execution across campaign planning, POP, menu boards, digital, off-premise, and new store openings. The position reports to the Sr. Director, Brand Marketing.

Responsibilities

• Drive marketing strategy and execution for co-brand locations.
• Build standards, assets, and programs that communicate a clear guest value proposition.
• Develop marketing programs intended to grow traffic, sales, and check and deliver a strong return to franchisees.
• Partner with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing teams to deploy co-brand marketing improvements nationally and locally.
• Plan and execute campaigns, POP, menu boards, digital marketing, off-premise marketing, and marketing for new store openings.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed