Brand Marketing Manager (Co-Brands)

GoTo Foods • Sandy Springs, GA

15h

About The Position

The Brand Marketing Manager, Co-Brands, drives marketing strategy and execution for co-brand locations where two or more of Auntie Anne’s, Cinnabon, Jamba, and Carvel operate under one roof. This individual contributor role builds standards, assets, and programs that communicate a clear value proposition to guests, grow traffic, sales, and check, and deliver a strong return to franchisees.

The Manager partners with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing teams to deploy co-brand marketing improvements nationally and locally. The hands-on role combines strategy and execution across campaign planning, point-of-purchase materials, menu boards, digital, off-premise, and new store openings.

Responsibilities

• Drive marketing strategy and execution for co-brand locations.
• Build standards, assets, and programs that communicate a clear value proposition to guests.
• Develop marketing initiatives to grow traffic, sales, and check and deliver a strong return to franchisees.
• Partner with Brand, Creative, Menu Innovation, Digital, Operations, and Field Marketing teams to deploy co-brand marketing improvements nationally and locally.
• Plan and execute campaigns, point-of-purchase materials, menu boards, digital marketing, off-premise marketing, and new store openings.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed