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Regional Account Manager, Non-Commercial

Red Bull•Dallas, TX
•$92,000 - $138,000

About The Position

The Regional Account Manager, Non-Commercial is a key member of Red Bull North America’s Non-Commercial national sales team. The role contributes to volume, share, and distribution goals by selling and implementing national account priorities at the regional level across leading Non-Commercial Foodservice companies. Focus areas include Fitness, Healthcare, College & University, Vending, Regional Contract Foodservice, and Travel. The position aligns, translates, and executes customer and Red Bull priorities across national account sectors and lines of business. It builds and manages key customer relationships and regional stakeholder connections across a broad geography, and influences field sales and marketing teams to deliver brand programs across outlets. The role is responsible for regional market development, distribution and promotion execution, local relationship wiring, annual planning and budget management, business analysis and reviews, and communication across Foodservice sales, marketing, distribution, business unit, and headquarters teams. Candidates may also be based in Austin or Houston, Texas. Travel is 50–60 (unit not specified).

Requirements

  • At least 5 years of sales and key account experience with a strong track record of success.
  • Demonstrated success implementing regional programs across multiple Non-Commercial segments.
  • In-depth knowledge of the Fast Moving Consumer Goods (FMCG) and Broadline industries.
  • Strong analytical skills and experience using internal and external data sources, such as IRI and Nielsen.
  • Excellent communication, active listening, and collaboration skills.
  • Strong negotiation skills.
  • Innovative, solution-oriented mindset and ability to process feedback and act quickly.
  • Self-motivated and able to work independently.
  • Extremely proficient in Microsoft Excel and PowerPoint.
  • Bachelor’s degree required.
  • Fluent in English.

Nice To Haves

  • Experience managing Food Management Companies.
  • Direct Store Delivery (DSD) experience.
  • Additional language skills.

Responsibilities

  • Manage and develop the regional market to deliver volume objectives.
  • Ensure national, division, regional, and unit schematics reflect Red Bull standards and Non-Commercial directives for flow and package mix.
  • Develop annual promotion schedules in line with Non-Commercial headquarters goals, sell Red Bull standards and price points to meet customer needs, and ensure promotions have effective point-of-sale materials and incremental displays.
  • Customize sales pitches to achieve account goals, drive effective permanent displays, evaluate return on investment before recommending point-of-sale materials or customized solutions, and execute displays according to headquarters channel guidelines.
  • Build relationships with Red Bull Foodservice teams, business units, and distributor partners; increase awareness of assigned accounts; work with business unit field marketing; and partner on initiatives that align national accounts and Red Bull priorities.
  • Establish a wiring model that supports communication with regional customer decision makers and execution at unit level.
  • Build relationships and establish communication across national, division, and regional levels at assigned customers.
  • Create tools and business review templates so Red Bull personnel review consistent data with local distributor partners across business units.
  • Ensure compliance with annual Customer Marketing Agreements for designated areas of responsibility.
  • Track and control budgets to align with annual business plan budgets, and manage travel and entertainment spending within the assigned budget.
  • Work with leadership to evaluate return on investment for national-, division-, and regional-level programming and promotions.
  • Conduct post-promotion analysis with the Category Manager to evaluate program effectiveness.
  • Use available Red Bull data, information, tools, and Category Management support to maintain thought leadership in the Energy Drink Category within assigned territories.
  • Pursue business relationships that provide relevant retailer scan and basket analysis data to inform strategy and understanding of consumer purchasing patterns.
  • Analyze customer and business sales to define team priorities and focus.
  • Conduct quarterly business reviews covering business performance, channel competition, and opportunities.
  • Share examples of Red Bull marketing activities to demonstrate points of difference from competitors.
  • Provide Energy Insights that drive changes in promotion, pricing, or display practices.
  • Keep Foodservice sales, marketing, distribution teams, distributor partners, and distributor partner managers informed of programs and initiatives.
  • Maintain open communication with relevant business unit and distributor partner personnel to support effective program implementation.
  • Work effectively and communicate regularly with business unit, headquarters, and Foodservice teams.
  • Use input from marketing, finance, and category management experts to develop plans and conceptual selling stories for retailers.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • 401(k) match.
  • Family leave.
  • Paid time off and paid holiday schedule.
  • Pet insurance.
  • Legal insurance.
  • Life insurance.
  • Tuition reimbursement.
  • Cash incentives.

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