Account Manager Jobs

About The Position

Requirements

• At least 2 years of experience in digital advertising, ads sales, performance marketing, or advertising account management.

Nice To Haves

• Ability to differentiate and sell to SMB and mid-market clients.
• Hands-on experience creating, launching, managing, and optimizing digital advertising campaigns.
• Experience advising multiple advertisers or clients on marketing strategy, campaign performance, and budget decisions.
• A demonstrated ability to diagnose underperforming campaigns and recommend practical improvements.
• Experience creating ads or developing creative briefs, with an understanding of how messaging, visuals, and calls to action influence results.
• Strong analytical skills and ability to translate advertising data into clear, commercially relevant advice.
• Evidence of retaining clients, developing accounts, or increasing advertising investment by delivering value.
• Confident consultative selling, presentation, and objection-handling skills.
• Experience with proactive customer contact and working toward revenue, retention, and activity targets.
• Strong organization, CRM discipline, and ability to manage competing priorities across a portfolio.
• Direct experience with paid social platforms such as Meta, TikTok, LinkedIn, Snapchat, or Pinterest.
• Experience in an agency, advertising platform, or client-facing performance marketing team.
• Experience supporting SMB advertisers with different budgets, objectives, and levels of marketing knowledge.
• Familiarity with conversion tracking, attribution, creative testing, and landing-page optimization.
• Experience with Salesforce and sales engagement tools.
• Experience helping clients adopt a new advertising product or working in a developing platform environment.
• Cultural and commercial awareness of the supported market or region.
• Commercial accountability, consultative and practical judgment, analytical curiosity, adaptability, proactivity, resilience, and collaborative behavior.

Responsibilities

• Own and develop a portfolio of SMB advertiser accounts, build relationships with decision-makers, and serve as a trusted advertising advisor.
• Understand clients’ business models, audiences, commercial objectives, and marketing priorities, and translate them into tailored advertising strategies.
• Create account growth plans with objectives, campaign priorities, testing opportunities, and next steps.
• Lead regular account reviews, explain campaign results, identify opportunities, and agree on performance-improvement actions.
• Identify risks of advertiser disengagement or churn and proactively work to retain clients.
• Grow advertiser investment by demonstrating value, recommending opportunities, and helping clients scale campaigns against business goals.
• Set clear expectations as the platform’s capabilities and advertising offering evolve.
• Consult with advertisers on campaign objectives, audiences, budgets, creative messaging, and measurement.
• Guide clients through onboarding, campaign setup, and launch, and advise on effective ad copy, creative concepts, formats, and calls to action.
• Help advertisers develop creative testing plans, refresh ads, and conduct structured tests to inform future investment.
• Monitor campaign performance and diagnose issues affecting delivery, engagement, conversions, or return on investment.
• Assess potential causes of underperformance, including creative quality, audience relevance, budget allocation, campaign setup, and the post-click customer journey.
• Interpret advertising metrics such as impressions, click-through rate, cost per click, conversion rate, cost per acquisition, and return on ad spend where available.
• Turn performance insights into prioritized recommendations and explain proposed changes and how success will be assessed.
• Help clients distinguish campaign performance issues from measurement or tracking limitations.
• Coordinate with internal teams to resolve technical or delivery issues and keep advertisers informed.
• Track the impact of recommendations and use results to guide future optimization and scaling.
• Engage existing and prospective advertisers through proactive calls, emails, consultations, and follow-ups.
• Qualify opportunities by assessing advertiser needs, readiness, budgets, and growth potential; recommend aligned advertising solutions and communicate their value.
• Handle objections through informed discussion of campaign strategy, performance, and business outcomes.
• Maintain consistent client engagement and meet agreed activity expectations, including 40–50 calls per day.
• Maintain accurate account records, opportunities, forecasts, and next steps in Salesforce or an equivalent CRM.
• Meet agreed standards for lead response, advertiser follow-up, account reviews, and renewals where applicable.
• Document campaign recommendations, client commitments, growth opportunities, and retention risks.
• Share recurring advertiser challenges, product feedback, and campaign insights with team leadership and relevant internal teams.
• Contribute to playbooks and processes that improve advertiser onboarding, campaign support, and account growth.
• Follow advertising policies, quality standards, and data privacy requirements in client interactions.

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Life insurance
• Long-term disability coverage
• 401(k) plan
• Bonus opportunities
• Paid holidays
• Paid time off