Vp Marketing Jobs

About The Position

Requirements

• Bachelor's degree in communications, public relations, journalism, or a related field.
• At least 5 years of experience in media relations, public relations, or communications, preferably in an educational, government, or nonprofit setting.
• Advanced knowledge of North Carolina general statutes regarding public records.
• Proven track record of successful media relations and stakeholder communications, including experience as a spokesperson and speechwriter.
• Excellent written and verbal communication skills, with the ability to effectively communicate complex information to diverse audiences.
• Strong interpersonal skills and the ability to build and maintain positive relationships with stakeholders at all levels.
• Proficiency in using various communication tools, including media monitoring software, content management systems, and email marketing platforms.
• Demonstrated creativity and strategic thinking in developing communication strategies and engaging stakeholders.
• Ability to adapt quickly to changing situations, handle multiple priorities simultaneously, and work effectively under pressure.
• Demonstrated commitment to maintaining confidentiality and handling sensitive information with discretion and professionalism.

Nice To Haves

• A master's degree is preferred.

Responsibilities

• Act as the official spokesperson for the CFCC, representing the institution to the media and the public.
• Manage news releases, media requests, interviews, and press events.
• Develop and maintain relationships with media outlets to secure positive coverage of the college's programs, initiatives, and events.
• Track media and provide regular reports to leadership.
• Receive, track, and respond to requests for public information.
• Proactively identify media opportunities and coordinate media engagements, including press releases, interviews, and media events.
• Stay informed about industry trends, best practices, and emerging technologies in media relations and stakeholder communications, and incorporate them into strategies and activities.
• Ensure the confidentiality of sensitive information, including student and employee data and proprietary information.
• Attend all CFCC Board of Trustees meetings.
• Maintain strict confidentiality regarding sensitive College information.
• Represent the Community Relations department in meetings, providing input and guidance that convey the College's marketing and communications priorities.
• Support the writing of key speeches, talking points, and communications for administrators and the creation of college-wide presentations.
• Create compelling, data-driven presentations for internal and external audiences.
• Supervise the development of content for various information channels, including newsletters, social media platforms, and the College website.
• Manage the production of major external communication pieces and presentations, including the annual President's Report, the Year in Review presentation, and the In-Service presentation.
• Create and manage a directory of CFCC experts, highlighting faculty and staff experts in diverse subjects and current affairs.
• Make recommendations to improve communication across the college and to college stakeholders by reviewing and revising internal and external messaging.
• Create, edit, and monitor CRM communications sent on behalf of the College.
• Consult on college, department, or organizational communication needs.
• Contribute as an effective project team member and promptly complete all tasks and assignments.
• Stay informed on trends, best practices, or other strategically valuable issues that impact the College.
• Lead CFCC's emergency communications and train stakeholders on crisis protocol.
• Coordinate emergency messaging with college leadership and public safety personnel.
• Serve as the primary media liaison for crisis communications and, as needed, help train faculty and staff in emergency response.