Vice President (VP) of Marketing (Fully Remote)
About The Position
PadSplit is seeking a VP of Marketing to lead and scale its full-funnel marketing engine as the company grows from $50M to $500M+ in ARR. The role primarily focuses on member growth—including acquisition, activation, and engagement—while supporting host growth to maintain a healthy, balanced marketplace. The marketing leader will translate growth targets into measurable results, diversify acquisition channels, and build a scalable engine supporting PadSplit’s mission to address the affordable housing crisis. This is a hands-on leadership role for someone experienced in scaling consumer or marketplace businesses through performance marketing, data-driven decisions, and structured experimentation. The VP will set strategy, lead and develop a multidisciplinary team, and also engage directly with campaigns, dashboards, and channel performance. The position is fully remote.
Requirements
- 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
- Demonstrated experience scaling paid acquisition across search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
- Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together.
- Track record of helping a company navigate a significant growth phase, with the ability to explain how its marketing engine, channel mix, and operating model evolved as it scaled.
- Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases; ability to make evidence-based decisions and identify assumptions and risks.
- Hands-on experience with marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting.
- Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows.
- Builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and commitment to PadSplit’s mission.
Nice To Haves
- Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search.
Responsibilities
- Own full-funnel marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel goals, budgets, forecasts, and measurable outcomes.
- Lead paid marketing strategy and execution across search, local bidding, paid social, display, video, and emerging channels; optimize budgets, creative, and landing pages against CAC and payback targets.
- Build and scale organic, SEO, content, social, referral, and brand programs to grow demand and reduce reliance on any single paid acquisition channel.
- Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
- Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop underperforming campaigns and tactics.
- Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth; partner with Data, Product, and Finance to improve measurement and capital allocation.
- Lead, develop, and scale a multidisciplinary marketing team, setting priorities, accountability, and an operating rhythm that balances execution speed with quality.
- Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing with marketplace needs, improve customer experiences, and support member and host growth.
Benefits
- Equity incentive plan.
- Company-wide bonus opportunity, with potential for up to a $100,000 performance-based bonus.
- National medical, dental, and vision healthcare plans.
- Company-provided life insurance policy.
- Optional accidental insurance, FSA, and DCFSA benefits.
- Unlimited paid time off.
- Eleven company-observed holidays.
- 401(k) plan.
- Twelve weeks of paid time off for both birth and non-birth parents.
- Fully remote position.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
