Vice President (VP) of Marketing (Fully Remote)

PadSplit•Atlanta, GA

7d•$175,000 - $200,000•Remote

About The Position

PadSplit is seeking a Vice President of Marketing to lead and scale its full-funnel marketing engine as the company works to grow from $50M to $500M+ in ARR. The role primarily focuses on member growth—including acquisition, activation, and engagement—while supporting host growth to maintain a healthy, balanced marketplace. The VP will translate growth targets into measurable results, diversify acquisition channels, and build a scalable marketing engine aligned with PadSplit’s mission of addressing the affordable housing crisis. This is a hands-on marketing leadership role for someone experienced in scaling consumer or marketplace businesses through performance marketing, data-driven decisions, and disciplined experimentation. The leader will set direction, manage and develop a multidisciplinary team, and participate directly in campaigns, dashboards, and channel performance. The role owns full-funnel strategy, paid acquisition, channel diversification, lifecycle marketing, growth experimentation, performance analytics, and cross-functional growth partnerships. The position is fully remote. Compensation is $175,000–$200,000 per year, with potential for a performance-based bonus of up to $100,000, plus an equity incentive plan and company-wide bonus opportunity.

Requirements

10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together.
A track record of helping a company navigate a significant growth phase and explaining how its marketing engine, channel mix, and operating model evolved as it scaled.
Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases; ability to make evidence-based decisions while identifying assumptions and risks.
Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting; comfortable balancing strategic leadership with tactical execution.
Experience leading and developing multidisciplinary teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows.
Builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and commitment to PadSplit’s mission of helping more people find a comfortable place to call home.

Nice To Haves

Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search.

Responsibilities

Own marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel goals, budgets, forecasts, and measurable outcomes.
Lead strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels; optimize budgets, creative, and landing pages against CAC and payback targets.
Build and scale organic, SEO, content, social, referral, and brand programs to increase demand and reduce reliance on any single paid acquisition channel.
Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop campaigns and tactics that are not delivering.
Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth; partner with Data, Product, and Finance to improve measurement and capital allocation.
Lead, develop, and scale a multidisciplinary marketing team, setting priorities, accountability, and an operating rhythm that balances execution speed with quality.
Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support member and host growth.