Vice President of Marketing

Truveta • Seattle, WA

1d • Hybrid

About The Position

The Vice President of Marketing is a member of Truveta’s Leadership Team and is responsible for setting the company’s marketing strategy, building a world-class marketing organization, and driving demand and business growth. The role owns product and growth marketing, including positioning, messaging, go-to-market strategy, market and competitive intelligence, demand generation, and the successful launch and growth of Truveta products and services.

Working closely with Product, Sales, Finance, and other leaders, the VP brings market and customer insight to business strategy, including product strategy, pricing, packaging, and go-to-market decisions. The role requires expertise in commercializing and monetizing AI and data-driven products, translating complex technology and capabilities into differentiated customer value and scalable growth. The VP also partners with Corporate Communications to strengthen the Truveta brand and turn the company narrative into compelling campaigns, content, experiences, and sales enablement.

As a people leader, the VP attracts, develops, and inspires marketing talent and builds a high-performing organization grounded in clarity, accountability, innovation, mission alignment, respect, and teamwork. As a member of the Leadership Team, this person provides strategic clarity in complex markets and business opportunities, sets priorities, and focuses the organization on high-impact work.

Requirements

• 20+ years of experience in product marketing or a marketing discipline.
• Depth of experience creating world-class positioning and messaging frameworks mapped to business goals.
• Strong analytical skills and a deep understanding of market conditions, customer needs, and competitive offerings.
• Ability to understand and articulate highly technical products spanning complex data pipelines, AI systems, and scientific and research workflows.
• Demonstrated ability to lead cross-functional teams, with strong leadership, communication, and organizational skills.
• Experience across the entire marketing mix, with measurable results and impact.
• Ability to influence while also being a team player.
• Respect for the critical importance of protecting the Truveta brand.
• Strong writing skills, creative thinking, and nimble execution.
• Collaborative approach and ability to adopt new technologies quickly.
• Ability to lead teams and work independently in an agile environment.
• Be prepared to share examples of work along with a resume.

Nice To Haves

• Background in health and technology, ideally focused on subscription services and AI monetization.

Responsibilities

• Lead Truveta’s end-to-end marketing strategy and execution across product marketing, growth marketing, demand generation, and go-to-market strategy to drive business growth.
• Build, lead, and develop a world-class marketing organization, attracting and growing exceptional talent and fostering clarity, accountability, innovation, high performance, mission alignment, respect, and teamwork.
• Own product positioning, value propositions, and go-to-market messaging, using customer and market insights and testing to ensure offerings resonate with priority audiences.
• Develop a deep understanding of Truveta’s markets, customers, competitors, and broader ecosystem, and translate insights into marketing, product, and company strategy.
• Define priority buyer and user audiences and develop strategies to reach, engage, and motivate them throughout the customer journey.
• Lead go-to-market strategy and execution for new products, offerings, and features, including launch planning, market readiness, demand generation, and measurement.
• Partner with Product Management to inform product strategy and roadmap decisions with market, customer, and competitive insights, while leading positioning, go-to-market strategy, and market activation.
• Collaborate on pricing and packaging to ensure products deliver differentiated customer value and drive business growth.
• Build a scalable growth engine that creates demand, advances prospects through the customer journey, and delivers qualified opportunities to Sales.
• Establish clear measurement and accountability across marketing, using data, experimentation, and technology to improve performance and marketing investment.
• Partner with Corporate Communications to strengthen the Truveta brand and translate the company narrative into compelling campaigns, sales enablement, and experiences.
• Develop strategic co-marketing opportunities with health system members, life science customers, technology partners, and others to extend Truveta’s reach and accelerate growth.
• Serve as a trusted, influential partner to Product, Engineering, Finance, Sales, Corporate Communications, and Truveta leadership, communicating strategy, priorities, expectations, and results clearly.

Benefits

• Comprehensive benefits with strong medical, dental, and vision insurance plans.
• 401K plan.
• Professional development and training opportunities for continuous learning.
• Work/life autonomy via flexible work hours and flexible paid time off.
• Generous parental leave.
• Regular virtual and in-person team activities.
• Certain roles are eligible for additional compensation such as incentive pay and stock options.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed