Vice President of Marketing

Holganix•Blue River, CO

19h

About The Position

Holganix is seeking a Vice President of Marketing & Communications to build and lead a world-class marketing and communications organization. The role will position the company as a category leader in regenerative agriculture, environmental assets, and data-enabled sustainability solutions, and shape how audiences understand the future of agriculture. The leader will develop the company’s brand across global food, agriculture, soil health, environmental markets, and natural capital, and translate complex science and environmental value into compelling narratives, scalable demand generation, and enterprise credibility. The position combines brand strategy, growth marketing, storytelling, commercial strategy, public relations, data analytics, and executive communications. The VP will lead priorities across brand and corporate reputation; demand generation and growth marketing; product and platform marketing; communications and thought leadership; digital, data, and performance analytics; AI visibility and leadership; partnerships and ecosystem marketing; team leadership; and events and community engagement. The role partners across the organization and empowers the marketing and communications team to support commercial growth, reputation, and the company’s broader objectives.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
12+ years of progressive marketing leadership experience, including meaningful senior leadership experience and a track record of building and scaling brands.
Track record of building brand equity and measurable revenue growth.
Strong analytical and creative capabilities.
Ability to build credibility and communicate effectively with executives, investors, partners, and media.
Ability to translate complex technical or scientific concepts into compelling narratives.
Ability to balance long-term brand building with short-term performance marketing.
Systems-oriented leadership skills, including building scalable processes and teams.
Clear communication and exceptional storytelling ability.
High integrity, adaptability, and comfort in fast-moving environments.

Nice To Haves

Experience in agriculture, sustainability, climate tech, biotechnology, SaaS/data platforms, or another complex B2B industry.
Experience in high-growth, venture-backed, or category-creating companies.
Experience managing a global brand.

Responsibilities

Define and evolve the company’s global brand architecture and positioning, establishing category leadership and ensuring consistency across product lines, geographies, and channels.
Build messaging frameworks that translate science, sustainability, and data into strategic value, and lead crisis communications and reputation activities.
Develop scalable demand-generation programs across digital, field, and partner channels; oversee campaign strategy, lead generation, and pipeline acceleration; and align marketing with sales objectives and revenue targets.
Optimize customer acquisition cost, conversion rates, and lifetime value.
Create go-to-market strategies for new products, services, and data platforms in partnership with commercial leadership; develop value propositions, pricing narratives, and competitive positioning; and help translate innovation into market adoption.
Shape executive messaging, keynote narratives, and media presence; manage public relations, analyst relations, industry visibility, and content strategy; and position the company as a trusted authority with farmers, enterprises, regulators, and investors.
Lead public affairs and strategic communications with government, policy, regulatory, and stakeholder audiences, including communications supporting legislative, regulatory, and public policy priorities.
Implement data-driven marketing frameworks and attribution models; oversee the marketing technology stack and CRM alignment; and use analytics to guide channel allocation and campaign optimization.
Develop and lead the company’s AI marketing and communications strategy so its brand, products, science, and thought leadership are discoverable, trusted, and accurately represented across AI search, answer engines, and emerging autonomous platforms.
Optimize content, data, and digital assets for AI visibility, attribution, and influence across large language models and generative search; leverage AI for content creation, campaign optimization, and customer insights; and establish AI capabilities, practices, and governance across marketing.
Support co-marketing with distributors, enterprise partners, and global organizations; develop joint campaigns and alliance messaging; and expand reach through channel and ecosystem relationships.
Build and lead a high-performing marketing team across brand, digital, product marketing, and communications; establish KPIs, reporting structures, and performance standards; and mentor and develop team members.
Oversee the company’s presence at industry trade shows, conferences, field experiences, and community initiatives; create owned experiences for stakeholders; elevate farmer voices; and ensure events and community investments support brand, communications, commercial, and reputation objectives.
Serve as a strategic partner to the leadership team and foster collaboration with commercial teams, science, finance, and operations.
Establish a culture of data-driven experimentation and brand stewardship, and represent the company at major industry events and global forums.