Vice President of Marketing

Erbe USAorporated•Marietta, GA

About The Position

The Vice President of Marketing leads U.S. marketing strategy for Erbe’s medical device portfolio, including advanced technologies, disposable accessories, and services. The role translates market intelligence, clinical insights, and customer needs into strategies that support sustainable growth, strengthen clinical positioning, and increase adoption across targeted specialties and care settings. It directs the Marketing function and partners with Sales, Clinical Education, Regulatory Affairs, and global colleagues on portfolio strategy, product commercialization, and lifecycle management. The position aligns U.S. market priorities with Erbe’s global strategy and supports consistent, evidence-based communication of product value. The role develops U.S. marketing strategy and commercial plans; oversees portfolio and lifecycle planning, product launches, and market readiness; and represents U.S. market and customer needs in global product development processes. It advances evidence-based clinical positioning, customer education, brand communications, and regulatory collaboration. As the primary U.S. marketing liaison to Erbe GmbH, the Vice President localizes global initiatives and builds, develops, and leads the Marketing team through clear expectations, coaching, accountability, and succession planning.

Requirements

Bachelor’s degree in marketing, business, or a related field.
15 or more years of professional experience working in a marketing role.
Medical device experience, particularly in a sales or marketing leadership role.
Strategic marketing expertise across segmentation, positioning, product commercialization, pricing, and portfolio management.
Understanding of medical device markets, clinical applications, and the role of clinical evidence in product adoption and promotional messaging.
Strong executive communication, presentation, and facilitation skills, including ability to translate complex clinical, technical, and commercial information for varied audiences.
People leadership skills and ability to influence colleagues across functions and within a global organization.
Analytical skills, business judgment, and financial discipline to evaluate opportunities, solve problems, and make decisions.
Ability to manage competing priorities, resources, and deadlines with strong organization and attention to detail.
Proficiency with Microsoft Office and relevant business and marketing tools.
Ability to handle confidential information with discretion and professionalism.

Nice To Haves

MBA or another graduate-level degree in a relevant field.
Minimum 5 years of Erbe-specific experience is strongly preferred.
Some proficiency in German is a strong plus.

Responsibilities

Develop and lead U.S. marketing strategies aligned with business objectives and global priorities, using market research, customer insights, and competitive intelligence to define segments, identify growth opportunities, address adoption barriers, and establish differentiated positioning.
Direct product, pricing, distribution, and promotional strategies across the U.S. portfolio and partner with Sales leadership on coordinated commercial plans, sales enablement resources, and execution supporting revenue and market share objectives.
Develop and manage the annual marketing budget; establish departmental objectives and key performance indicators with the executive team; and evaluate results to prioritize investments, allocate resources, and improve performance.
Lead U.S. portfolio and lifecycle planning, including launches, portfolio optimization, changes in target segments, and end-of-life transitions, coordinating market readiness, customer education, sales preparation, and performance measurement.
Represent U.S. market and customer needs in Erbe GmbH product development and lifecycle processes, collaborating with global research, development, clinical, regulatory, quality, and digitalization teams.
Identify and support business development opportunities and jointly manage strategic partnerships, co-development initiatives, and third-party product relationships; contribute market insights, research, and technical information to intellectual property development with relevant technical and legal teams.
Develop evidence-based clinical positioning and product value messaging with clinical and research colleagues, support clinical study strategies addressing evidence needs, and build relationships with key opinion leaders and clinical stakeholders.
Partner with Clinical Education and the Erbe Academy to develop customer education programs and coordinate marketing participation in congresses, trade shows, seminars, and workshops.
Support planning and execution of regional and national sales, marketing, education, and research meetings, and employee onboarding and continuing education with relevant department leaders.
Direct brand strategy, corporate messaging, and promotional activities across channels, overseeing marketing and educational materials for consistent voice and adherence to global brand guidelines.
Coordinate clinical, regulatory, and legal review of promotional and educational content and collaborate on product claims, labeling, instructions for use, user manuals, and training materials to support applicable requirements and authorized product uses.
Partner with Regulatory Affairs to provide marketing inputs and supporting materials for FDA submissions, including 510(k) submissions and other applicable regulatory pathways.
Serve as the primary U.S. marketing liaison to Erbe GmbH, align global initiatives with U.S. priorities, direct localization of marketing activities, and promote coordinated execution across functions.
Build, develop, and lead the Marketing team through clear expectations, coaching, performance accountability, and succession planning.