Vice President of Marketing

ABC Companies•Winter Garden, FL

About The Position

The Vice President of Marketing is a member of ABC Companies’ executive leadership team, responsible for developing, executing, and overseeing the organization’s enterprise-wide marketing strategy. The role provides strategic direction across brand management, digital marketing, demand generation, corporate communications, market intelligence, and business growth initiatives to strengthen competitive positioning, expand market share, and support long-term revenue objectives. Working collaboratively with executive leadership, Sales, Operations, and other stakeholders, the Vice President of Marketing translates business priorities and market insights into integrated, measurable marketing strategies. The role leads and develops the marketing organization, establishes performance metrics, oversees budgets and external partnerships, and drives continuous improvement across marketing operations. Through strategic vision, data-driven decision-making, and executive leadership, the position ensures marketing supports sustainable growth, brand differentiation, and ABC Companies’ continued leadership in the transportation industry.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
At least 10 years of progressive marketing experience, including senior leadership responsibility.
Proven track record of developing and executing strategic marketing initiatives that drive revenue growth and measurable ROI.
Demonstrated success partnering with executive leadership to align marketing strategy with corporate growth objectives.
Experience managing and optimizing multi-million-dollar marketing budgets.
Strong background in digital strategy, brand management, demand generation, and market expansion.
Ability to move items weighing at least 15 pounds.
Ability to remain in a stationary position for long periods of time.
Frequently move about to other locations or offices.
Constantly operate a computer and other office productivity machinery.
Willingness to travel as business needs require.
Ability to translate market data into actionable business strategy.
Executive presence and strong influencing and stakeholder management capabilities.
Financial and analytical acumen, including KPI development, forecasting, and performance measurement.
Leadership skills to build, mentor, and scale high-performing teams.
Strong cross-functional collaboration skills, particularly with Sales and Operations leadership.
Advanced internal and external communication and presentation skills.
Ability to manage multiple enterprise-level initiatives in a fast-paced, growth-oriented environment.

Nice To Haves

MBA or advanced degree.
Experience leading marketing within transportation, automotive, heavy equipment, or another B2B industrial sector.

Responsibilities

Develop and lead the enterprise marketing strategy in alignment with corporate growth objectives, revenue targets, and long-term business plans.
Advise senior leadership on market trends, brand positioning, and competitive landscape insights.
Drive integrated marketing initiatives that support sales performance and measurable ROI.
Champion and protect the ABC brand across platforms, ensuring consistency, differentiation, and strong market presence.
Lead brand evolution initiatives to strengthen awareness, reputation, and industry leadership.
Identify new market opportunities, partnerships, and expansion strategies to grow share across existing and emerging segments.
Partner with Sales leadership to align marketing strategies with pipeline development, lead generation, and revenue growth objectives.
Establish KPIs and performance metrics to measure marketing effectiveness and optimize return on investment.
Build, lead, and develop a high-performing marketing team, fostering accountability, innovation, and collaboration.
Establish scalable marketing processes, systems, and best practices to support organizational growth.
Provide executive-level communication and reporting to stakeholders on marketing performance and strategic initiatives.
Oversee digital marketing initiatives, including website strategy, content marketing, social media, advertising campaigns, and analytics.
Direct public relations and corporate communications to position ABC as an industry thought leader.
Ensure consistent messaging across internal and external communications.
Own and manage the marketing budget, ensuring effective resource allocation and fiscal stewardship.
Evaluate agency partnerships and vendor relationships for alignment with business objectives and performance expectations.
Oversee market research to inform strategy, identify competitive risks, and uncover growth opportunities.
Leverage data analytics to guide decision-making and refine strategic direction.
Perform additional duties as assigned.