Vice President of Marketing

Skirball Cultural Center•Los Angeles, CA

About The Position

The Skirball Cultural Center seeks a strategic, creative, collaborative, and visitor-focused Vice President of Marketing to lead efforts to build awareness, deepen engagement, strengthen the institution’s brand and reputation, and create an exceptional experience for everyone who encounters the Skirball. This new position absorbs some existing functions while adding emphasis and resources to raising the Skirball’s regional and national profile as a model for Jewish community engagement and for the positive impact of its cultural content in a diverse, pluralistic democratic society. Reporting to the Executive Vice President and serving on the senior leadership team, the Vice President provides strategic oversight of marketing, communications, social media and digital content, graphic design and brand identity, public and media relations, visitor experience, admissions and box office, and retail operations. The role encompasses both how the Skirball reaches people and how people experience the institution once they engage. The Vice President develops and implements integrated strategies to increase attendance and participation, expand and diversify audiences, strengthen loyalty and retention, advance earned revenue, and elevate the Skirball’s visibility and influence in Los Angeles and beyond. The Vice President works closely with leaders across the Museum, Education, Programs, Development, Hospitality and Community Events, and Operations to ensure a compelling, welcoming, and consistent experience at every audience touchpoint. As an active institutional partner, the Vice President brings audience, brand, communications, and visitor perspectives into strategic planning and decision-making. The position oversees leaders and teams, providing strategic direction, setting priorities and goals, allocating resources, and evaluating results. The role advances the Skirball’s commitment to welcoming the stranger. It ensures that communications, marketing, brand expression, customer service, digital experiences, admissions, retail, and community relationships reflect the institution’s mission, Jewish values, and American democratic ideals. The stated salary range is $175,000–$185,000.

Requirements

Bachelor’s degree in communications, marketing, business, arts administration, museum studies, or a related field, or equivalent experience.
10+ years of progressively responsible experience in communications, marketing, audience engagement, visitor experience, or related fields, including significant senior leadership experience.
Demonstrated success developing and implementing integrated communications, marketing, and audience strategies.
Experience leading multidisciplinary teams and managing significant budgets and resources.
Proven ability to develop and strengthen an institutional brand and organizational reputation.
Strong experience across digital marketing, social media, content strategy, audience development, analytics, and traditional communications.
Demonstrated success using audience research, data, and performance metrics to inform strategy and decision-making.
Excellent writing, editing, verbal communication, presentation, and interpersonal skills.
Experience working effectively with executive leadership and across organizational departments.
Strong project management, priority-setting, analytical, and decision-making skills.
Experience managing external agencies, contractors, vendors, and creative partners.
Demonstrated commitment to creating welcoming and inclusive experiences for diverse audiences.
Ability to operate strategically while remaining sufficiently hands-on to guide execution, solve problems, and support the team when needed.

Nice To Haves

Experience in a museum, cultural institution, performing arts organization, higher education institution, or other mission-driven nonprofit.
Experience overseeing visitor experience, admissions/box office, retail, or other earned-revenue functions.
Experience with CRM, ticketing/admissions, email marketing, web analytics, marketing automation, and digital content platforms.
Experience with brand identity and creative/design teams.
Spanish-language proficiency.
Knowledge of or demonstrated affinity for Jewish culture, history, values, and/or the Skirball’s mission.

Responsibilities

Provide strategic leadership for marketing the Skirball’s brand and content, and supervise and oversee departments managing visitor experience and retail operations.
Develop and implement annual and multi-year strategies, goals, priorities, budgets, and performance measures across the portfolio.
Lead and develop staff, establish clear expectations, foster collaboration, and support professional growth and accountability.
Advise the Executive Vice President, Chief of Staff, and senior leadership on institutional positioning, reputation, audience engagement, and emerging opportunities and challenges.
Integrate strategies and priorities across departments, coordinating approaches to exhibitions, programs, education, development, hospitality, community events, and other initiatives.
Oversee external agencies, consultants, creative partners, vendors, and other resources, including project management, quality, and responsible resource use.
Direct integrated marketing and promotional strategies to build awareness, increase attendance, diversify audiences, strengthen loyalty, and advance revenue goals.
Oversee campaigns promoting exhibitions, programs, events, memberships, retail, community initiatives, and other offerings across paid, shared, digital, and social media.
Guide audience development using audience research, market trends, visitor insights, segmentation, and performance data; establish measures and use evaluation to optimize campaigns and investments.
Ensure marketing communicates the Skirball’s distinctive identity, value, and relevance, and develop promotional content and partnerships that extend its reach and engagement.
Lead institutional communications, public relations, publicity, and media relations, including owned and earned media such as the website, email, publications, editorial content, and media outreach.
Serve as a senior writer, editor, and communications advisor for high-priority initiatives, executive communications, public statements, and organizational messaging.
Steward written and visual brand identity and oversee visual communications and creative resources, including graphic design, photography, videography, and commissioned content.
Supervise and support the Visitor Experience department, ensuring that visitor contact points reflect a commitment to welcome for all communities and generations.
Oversee admissions and box office strategy, including pricing, policies, ticketing procedures, customer service, and operational goals.
Use visitor feedback, attendance data, research, and frontline insights to improve the visitor journey and partner across departments to create an integrated experience.
Direct teams responsible for frontline visitor services, including service standards, training, communication, and accountability.
Supervise and support the team managing Audrey’s Museum Store, in partnership with the Director of Visitor Experience, and guide its contribution to visitor experience, earned revenue, and institutional goals.
Guide merchandising connected to exhibitions, programs, collections, Jewish identity, holidays, and mission, and integrate retail marketing and promotions with institutional campaigns and visitor experience.
Supervise and collaborate with employees and departments managing community outreach and engagement; support this work as a means of institutional reach, impact, and audience development.
Ensure community perspectives, needs, and experiences inform communications, marketing, programming, visitor experience, and strategic planning.