Vice President of Marketing

Skirball Cultural Center•Los Angeles, CA

2d•$175,000 - $185,000

About The Position

The Skirball Cultural Center seeks a strategic, creative, collaborative, and visitor-focused Vice President of Marketing to lead efforts to build awareness, deepen engagement, strengthen the institution’s brand and reputation, and create an exceptional experience for everyone who encounters the Skirball. This new position absorbs some existing functions while bringing renewed emphasis and resources to raising the Skirball’s regional and national profile as a model for Jewish community engagement and for the positive impact of its cultural content in a diverse, pluralistic democratic society. Reporting to the Executive Vice President and serving on the senior leadership team, the Vice President provides strategic oversight of marketing, communications, social media and digital content, graphic design and brand identity, public and media relations, visitor experience, admissions and box office, and retail operations. The role encompasses both how the Skirball reaches people and how people experience the institution once they engage. The Vice President develops and implements integrated strategies to increase attendance and participation, expand and diversify audiences, strengthen loyalty and retention, advance earned revenue, and elevate the Skirball’s visibility and influence in Los Angeles and beyond. The role collaborates with leaders across the Museum, Education, Programs, Development, Hospitality and Community Events, and Operations to deliver a compelling, welcoming, and consistent experience at every audience touchpoint. As an active institutional partner, the Vice President brings audience, brand, communications, and visitor perspectives into strategic planning and decision-making, while setting priorities and goals, allocating resources, overseeing teams, and evaluating results. The position advances the Skirball’s commitment to welcoming the stranger. It ensures that communications, marketing, brand expression, customer service, digital experiences, admissions, retail, and community relationships reflect the institution’s mission, Jewish values, and American democratic ideals.

Requirements

Bachelor’s degree in communications, marketing, business, arts administration, museum studies, or a related field, or equivalent experience.
At least 10 years of progressively responsible experience in communications, marketing, audience engagement, visitor experience, or related fields, including significant senior leadership experience.
Demonstrated success developing and implementing integrated communications, marketing, and audience strategies.
Experience leading multidisciplinary teams and managing significant budgets and resources.
Proven ability to develop and strengthen an institutional brand and organizational reputation.
Strong experience across digital marketing, social media, content strategy, audience development, analytics, and traditional communications.
Demonstrated success using audience research, data, and performance metrics to inform strategy and decision-making.
Excellent writing, editing, verbal communication, presentation, and interpersonal skills.
Experience working effectively with executive leadership and across organizational departments.
Strong project management, priority-setting, analytical, and decision-making skills.
Experience managing external agencies, contractors, vendors, and creative partners.
Demonstrated commitment to creating welcoming and inclusive experiences for diverse audiences.
Ability to operate strategically while remaining sufficiently hands-on to guide execution, solve problems, and support the team when needed.

Nice To Haves

Experience in a museum, cultural institution, performing arts organization, higher education institution, or other mission-driven nonprofit.
Experience overseeing visitor experience, admissions/box office, retail, or other earned-revenue functions.
Experience with CRM, ticketing/admissions, email marketing, web analytics, marketing automation, and digital content platforms.
Experience with brand identity and creative/design teams.
Spanish-language proficiency.
Knowledge of or demonstrated affinity for Jewish culture, history, values, and/or the Skirball’s mission.

Responsibilities

Provide strategic leadership for marketing the Skirball’s brand and content.
Supervise and oversee departments managing visitor experience and retail operations, aligning their work with the Skirball’s mission and institutional priorities.
Develop and implement annual and multi-year strategies, goals, priorities, budgets, and performance measures across the portfolio.
Lead and develop staff, establish clear expectations, foster collaboration, and support professional growth and accountability.
Advise the Executive Vice President, Chief of Staff, and senior leadership on institutional positioning, reputation, audience engagement, and emerging opportunities and challenges.
Integrate strategies and priorities across departments, coordinating work related to exhibitions, programs, education, development, hospitality, community events, and other initiatives.
Oversee external agencies, consultants, creative partners, vendors, and other resources, ensuring effective project management, quality, and responsible use of resources.
Direct integrated marketing and promotional strategies to build awareness, increase attendance, diversify audiences, strengthen loyalty, and advance revenue goals.
Oversee campaigns for exhibitions, programs, events, memberships, retail, community initiatives, and other offerings across paid, shared, digital, and social media.
Guide audience development using audience research, market trends, visitor insights, segmentation, and performance data.
Establish marketing effectiveness goals and measures and use analytics and evaluation to optimize campaigns, channels, investments, and outcomes.
Ensure marketing communicates the Skirball’s distinctive identity, value, and relevance to current and prospective audiences.
Direct promotional content and partnerships that extend the Skirball’s reach, visibility, and engagement.
Lead institutional communications, public relations, publicity, and media relations to strengthen visibility, reputation, and influence.
Oversee owned and earned media, including the website, email communications, publications, editorial content, media outreach, and other institutional channels.
Serve as a senior writer, editor, and communications advisor for high-priority initiatives, executive communications, public statements, and organizational messaging.
Steward the written and visual brand identity and ensure consistent standards across communications, marketing, publications, advertising, signage, digital platforms, and visitor experiences.
Oversee visual communications and creative resources, including graphic design, photography, videography, and commissioned content.
Supervise and support the Visitor Experience department, ensuring every point of contact reflects a commitment to welcoming all communities and generations.
Oversee admissions and box office strategy, including pricing, policies, ticketing procedures, customer service, and operational goals.
Use visitor feedback, attendance data, research, and frontline insights to identify opportunities and improve the visitor journey.
Partner across departments to integrate exhibitions, programs, facilities, hospitality, retail, communications, and other visitor-facing functions into a cohesive experience.
Provide strategic direction to frontline visitor services teams, including service standards, training, communication, and accountability.
Supervise and support the team managing Audrey’s Museum Store, in partnership with the Director of Visitor Experience, with responsibility for its contribution to visitor experience, earned revenue, and institutional goals.
Guide merchandising that connects store offerings to exhibitions, programs, collections, Jewish identity, holidays, and the Skirball’s mission.
Integrate retail marketing, communications, visual presentation, and promotions with broader institutional campaigns and the visitor experience.
Supervise and collaborate with employees and departments managing community outreach and engagement.
Support Community and Civic Engagement efforts as a pipeline for institutional reach, impact, and new audience development.
Ensure community perspectives, needs, and experiences inform institutional communications, marketing, programming, visitor experience, and strategic planning.