Vice President of Marketing

Uline•Pleasant Prairie, WI

8d•Onsite

About The Position

Uline is seeking a Vice President of Marketing to lead one of North America’s largest and most distinctive direct marketing programs. The role reaches millions of customers through Uline’s catalog, digital marketing and email programs spanning more than 45,000 products. The Vice President guides a high-performing marketing organization and partners with executive leadership to leverage customer data and analytics, optimize marketing strategies and drive customer growth. The position is based at Uline’s Corporate Headquarters in Pleasant Prairie, Wisconsin, and is on-site.

Requirements

Bachelor’s degree.
15 or more years of marketing experience.
10 or more years of experience leading managers and cross-functional teams in a fast-paced business environment.
Proven success negotiating vendor contracts, managing large marketing investments and improving operational efficiency.

Nice To Haves

MBA preferred.
Experience leading large-scale print marketing and catalog programs in a retail, eCommerce, direct-mail publishing or direct-to-consumer environment.
Advanced expertise in customer analytics, segmentation and database marketing.

Responsibilities

Direct Uline’s large-scale marketing strategy to drive customer acquisition, retention and engagement across more than 45,000 products.
Shape integrated marketing across catalog, email and digital channels, measuring campaign performance and return on investment.
Oversee customer databases and analytics, translating data into actionable insights to guide marketing strategies and identify growth opportunities.
Lead and develop directors and managers across marketing strategy, campaign execution, audience targeting and operations.
Partner with executive leaders across Creative, Merchandising, Sales and Finance to align marketing initiatives and oversee more than $500 million in annual investment.