Vice President of Marketing

Truveta•Seattle, WA

2d•$300,000 - $340,000•Hybrid

About The Position

The Vice President of Marketing is a member of Truveta’s Leadership Team, responsible for setting the company’s marketing strategy, building a world-class marketing organization, and driving demand and business growth. The role owns product and growth marketing, including positioning, messaging, go-to-market strategy, market and competitive intelligence, demand generation, and the launch and growth of Truveta products and services. Working with Product, Sales, Finance, and other leaders, the VP brings market and customer insight to business strategy, including product strategy, pricing, packaging, and go-to-market decisions. The role requires expertise in commercializing and monetizing AI- and data-driven products and translating complex technology and capabilities into differentiated customer value and scalable growth. The VP also partners with Corporate Communications to strengthen the Truveta brand and turn the company narrative into marketing campaigns, content, experiences, and sales enablement. As a people leader, the VP attracts, develops, and inspires marketing talent and builds a high-performing organization grounded in clarity, accountability, innovation, mission alignment, respect, and teamwork. Truveta operates a hybrid model with employees across the country and requires in-person attendance at least once a year for an onsite meeting. Meeting hours are optimized for the Pacific time zone; recurring meetings generally do not start after 3 p.m. PT, while ad hoc meetings may occur between 8 a.m. and 6 p.m. PT.

Requirements

20 or more years of experience in product marketing or a marketing discipline.
Deep experience creating world-class positioning and messaging frameworks mapped to business goals.
Strong analytical skills and deep understanding of market conditions, customer needs, and competitive offerings.
Ability to understand and articulate highly technical products spanning complex data pipelines, AI systems, and scientific and research workflows.
Demonstrated ability to lead cross-functional teams, with strong leadership, communication, and organizational skills.
Experience across the entire marketing mix, with measurable results and impact.
Ability to influence others while also being a team player.
Commitment to protecting and respecting the Truveta brand.
Strong writing skills, creativity, and ability to execute nimbly.
Collaborative approach and ability to adopt new technologies quickly.
Ability to lead teams and work independently in an agile environment.
Preparedness to share examples of work along with a resume.

Nice To Haves

Background in health and technology, ideally focused on subscription services and AI monetization.

Responsibilities

Lead end-to-end marketing strategy and execution across product marketing, growth marketing, demand generation, and go-to-market strategy to drive business growth.
Build, lead, and develop a world-class marketing organization by attracting and growing talent, creating clarity and accountability, and fostering innovation, high performance, mission alignment, respect, and teamwork.
Own product positioning, value propositions, and go-to-market messaging, using customer and market insights and testing to ensure offerings resonate with priority audiences.
Develop a deep understanding of Truveta’s markets, customers, competitors, and broader ecosystem, and translate insights into marketing, product, and company strategy.
Define priority buyer and user audiences and develop strategies to reach, engage, and motivate them throughout the customer journey.
Lead go-to-market strategy and execution for new products, offerings, and features, including launch planning, market readiness, demand generation, and measurement.
Partner with Product Management to inform product strategy and roadmap decisions using market, customer, and competitive insights; lead positioning, go-to-market strategy, and market activation; and collaborate on pricing and packaging.
Build a scalable growth engine that creates demand, advances prospects through the customer journey, and delivers qualified opportunities to Sales.
Establish marketing measurement and accountability, using data, experimentation, and technology to improve performance and marketing investment.
Partner with Corporate Communications to strengthen the Truveta brand and translate the company narrative into campaigns, sales enablement, and experiences.
Develop strategic co-marketing opportunities with health system members, life science customers, technology partners, and others to extend Truveta’s reach and accelerate growth.
Serve as a trusted, influential partner to Product, Engineering, Finance, Sales, Corporate Communications, and Truveta leadership, communicating strategy, priorities, expectations, and results clearly.