VP of Email Marketing

Best Egg•Wilmington, DE

1d•$145,000 - $160,000

About The Position

Best Egg, now part of Barclays, is a technology-enabled financial platform offering lending solutions and financial health tools. The company describes its culture as grounded in putting people first, creating clarity, and delivering with excellence, alongside Barclays' commitments to integrity, inclusion, and long-term impact. The role leads Email strategy and performance across Existing Customer Marketing, Remarketing, and Cross-sell. It is responsible for turning business priorities into an integrated roadmap and delivering relevant, consistent customer communications across lifecycle, event-triggered, promotional, and cross-sell programs. The role reports to the Sr. Director of ECM & Cross-Sell Strategy and partners with Marketing, Product, Analytics, Data Science, Technology, Creative, Legal, and Compliance. The successful candidate will combine channel expertise, people leadership, analytical discipline, and operational excellence. The position requires setting strategic direction, improving marketing technology and processes, and using customer insights and experimentation to improve Email effectiveness while protecting customer trust. It also carries Vice President-level responsibilities for strategy, resources, budgets, policies, risk management, controls, stakeholder advising, and team development.

Requirements

10+ years of Email, CRM, lifecycle, or direct marketing experience, including meaningful experience leading teams and complex programs.
Deep knowledge of modern Email strategy, including journey orchestration, segmentation, personalization, automation, AI-enabled decisioning, privacy-conscious targeting, and deliverability.
Strong command of channel economics and performance measures, including deliverability, engagement, conversion, incrementality, retention, and cross-sell outcomes.
Demonstrated ability to build testing and measurement plans, interpret results, and turn insights into decisions and sustained performance improvements.
Strong analytical rigor and attention to detail, including the ability to detect risks, monitor performance signals, and protect channel health.
Working knowledge of deliverability, consent management, privacy, CAN-SPAM, accessibility, and related Email compliance practices.
Proven people leadership, including setting clear expectations, developing talent, and building an inclusive, accountable team culture.
Strong cross-functional influence and judgment to align senior stakeholders, resolve competing priorities, and advance complex work.
Highly organized, customer-focused, and adaptable in a fast-paced environment with multiple concurrent priorities.

Nice To Haves

Experience in FinTech, financial services, or another regulated consumer business.

Responsibilities

Own the Email channel strategy and annual roadmap, aligning investment and priorities with customer needs, growth objectives, and enterprise goals.
Translate business strategies into an integrated portfolio of lifecycle, event-triggered, promotional, and cross-sell programs with defined audiences, personalized messages, timing, and success measures.
Lead, coach, and develop the Email team; set priorities, operating standards, accountability, and capacity plans.
Direct audience, segmentation, personalization, contact, and content strategies to improve relevance while managing frequency and customer fatigue.
Build a testing agenda across creative, offers, cadence, journeys, audiences, and send strategies; apply findings to scalable channel improvements.
Establish channel goals and reporting for deliverability, engagement, conversion, incremental business results, opt-outs, and customer experience.
Oversee end-to-end Email operations, including campaign planning, briefs, production, quality assurance, approvals, deployment, and post-launch analysis; strengthen templates, automation, and controls.
Ensure Email programs meet brand, accessibility, deliverability, consent, privacy, and regulatory requirements; manage agency, vendor, platform, and budget needs as applicable.
Contribute to or set strategy, drive requirements, and recommend changes; plan resources, budgets, and policies; maintain processes and policies, deliver continuous improvements, and escalate breaches.
Define jobs and responsibilities, plan for department needs and operations, counsel employees on performance, and contribute to employee pay decisions or changes.
Advise key stakeholders, including functional leadership teams and senior management, on functional and cross-functional impacts and alignment.
Assess and mitigate risks, and demonstrate accountability for managing risk and strengthening controls related to the team's work.
Collaborate across the organization to stay aligned with business activity and strategies and support business goals.
Use sophisticated analytical thought, research, and interpretive thinking to assess alternatives, define problems, and develop solutions.
Build and maintain trusting internal and external stakeholder relationships, using influence and negotiation to achieve business objectives.
Demonstrate the company's and Barclays' values and leadership expectations, including empowering, challenging, driving, listening, inspiring, aligning, and developing others.

Benefits

Pre-tax and post-tax retirement savings plans with a competitive company matching program.
Paid time off, including vacation and personal/sick time.
Paid short-term and long-term disability leaves.
Paid parental leave.
Paid company holidays.
Multiple health care plans, including dental and vision options.
Flexible Spending Plans for Health Care and Dependent Care, and Health Reimbursement Accounts.
Company-paid life insurance.
Wellness platforms, employee assistance programs, and Health Advocate programs.
Discounted identity theft protection and pet insurance.
Fitness center reimbursements.