VP of Marketing

Rockstar

5h•$175,000 - $200,000

About The Position

Rockstar is recruiting for a mission-driven, fast-growing marketplace platform that connects members seeking affordable housing with hosts offering rooms. The company aims to scale from $50M to $500M+ in ARR while helping address the affordable housing crisis by providing quality, affordable rooms to rent. The VP of Marketing will lead and scale the company's full-funnel marketing engine, with a primary focus on member acquisition, activation, and engagement while supporting host growth and marketplace balance. The role translates growth targets into measurable marketing results, diversifies acquisition channels, and builds a scalable engine. The successful candidate will combine strategic direction and team leadership with hands-on work in campaigns, dashboards, and channel performance. The role owns marketing strategy across awareness, consideration, engagement, and conversion; paid acquisition; organic, SEO, content, social, referral, and brand programs; and lifecycle marketing through email, SMS, push, and in-app channels. It also oversees growth experimentation, performance analytics, and a multidisciplinary marketing team, working cross-functionally with Product, Operations, Sales, Supply, and Member/Host Success. The hiring process may include an application review, a PeopleOps phone call, interviews with the Chief Growth Officer and leadership panel, a market-launch skills assessment, and a final interview with the CEO. The advertised base salary range is $175,000–$200,000 per year, with potential for a performance-based bonus of up to $100,000.

Requirements

10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together.
Track record of helping a company navigate a significant growth phase and explaining how its marketing engine, channel mix, and operating model evolved as it scaled.
Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases; ability to make evidence-based decisions and identify assumptions and risks.
Experience directly working in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting.
Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows.
Builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and commitment to the company's mission of helping people find a comfortable place to call home.

Nice To Haves

Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search.

Responsibilities

Own marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes.
Lead the strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels; optimize budget allocation, creative, and landing pages against CAC and payback targets.
Build and scale organic, SEO, content, social, referral, and brand programs to increase demand and reduce dependence on any single paid acquisition channel.
Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop underperforming campaigns and tactics.
Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth; partner with Data, Product, and Finance to improve measurement and capital allocation.
Lead, develop, and scale a multidisciplinary marketing team, establishing priorities, accountability, and an operating rhythm that balances speed with quality.
Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support member and host growth.

Benefits

Competitive compensation package with an equity incentive plan and company-wide bonus opportunity, including potential for up to a $100,000 performance-based bonus.
National medical, dental, and vision healthcare plans.
Company-provided life insurance policy.
Optional accidental insurance coverage.
FSA and DCFSA benefits.
Unlimited paid time off.
Eleven company-observed holidays.
401(k) plan.
Twelve weeks of paid leave for birth and non-birth parents.
Opportunity to work at a company focused on solving the affordable housing crisis.