VP of Marketing

GenLogs•Atlanta, GA

About The Position

GenLogs is seeking a strategic, growth-focused Vice President of Marketing to lead its global marketing strategy and define and execute go-to-market plans across five core verticals: Small Carriers, Logistics Service Providers (Freight Brokers and Large Carriers), Shippers, Insurance, and Public Sector. The VP of Marketing owns brand positioning, demand generation, product marketing, and communications, translating complex computer vision and AI telemetry data into compelling, ROI-driven narratives for decision-makers across these markets. The role leads vertical-specific positioning and marketing programs, builds predictable enterprise and public sector pipeline, supports product launches and thought leadership, and recruits and scales a marketing organization across Product Marketing, Demand Generation, Content, Brand, and Communications. The VP defines and tracks key performance metrics and presents insights to executive leadership and the Board.

Requirements

10+ years of progressive B2B marketing leadership experience in SaaS, enterprise data analytics, AI, or supply chain technology.
Proven multi-vertical marketing experience selling enterprise solutions into at least two target sectors: Freight Brokerage, Shippers, Commercial Insurance, or Financial Institutions.
Track record of building enterprise demand engines from early growth through rapid scaling stages, from $30M to $300M+ ARR.
High analytical acumen and experience using data-driven storytelling to sell complex hardware/software ecosystems.
Excellent cross-functional leadership, communication, and executive presentation skills.

Nice To Haves

Prior experience at a high-growth Series B–C technology startup.
Experience working with IoT, computer vision, geospatial data, or physical AI networks.

Responsibilities

Build and execute targeted go-to-market strategies for GenLogs’ five core verticals and their buyer personas.
Develop vertical-specific messaging, value propositions, and sales enablement assets.
Own full-funnel marketing strategy to generate predictable, scalable enterprise and public sector pipeline through inbound and outbound channels.
Lead account-based marketing campaigns for enterprise logistics service providers, Fortune 500 shippers, major insurance carriers, state departments of transportation, and law enforcement agencies, while supporting scalable demand generation for small carriers.
Optimize digital channels, performance marketing, content marketing, industry events and trade shows, and strategic partnerships.
Collaborate with Product and Engineering teams to launch new features, proprietary indices, and data products for commercial and government verticals.
Establish GenLogs as an authority in freight intelligence, cargo theft prevention, public safety data, and supply chain risk mitigation.
Author and oversee white papers, ROI calculators, case studies, and industry reports using GenLogs’ proprietary dataset.
Recruit, mentor, and scale a marketing organization spanning Product Marketing, Demand Generation, Content, Brand, and Communications.
Define and track key performance metrics, including CAC, LTV, MQL/SQL pipeline, win rates, and brand share of voice, and present insights regularly to executive leadership and the Board.