VP of Global Marketing

Accuray

About The Position

The Vice President, Global Marketing is a strategic leader responsible for developing and executing Accuray’s global marketing strategy to drive revenue growth, increase market share, and support commercial success worldwide. The role leads product marketing, growth marketing, digital marketing, field marketing, communications, events, and sales enablement, ensuring alignment between marketing and commercial priorities. The VP partners closely with Sales, Product Strategy, Commercial Operations, Medical Affairs, and regional leadership to drive demand generation, successful product launches, customer engagement, and competitive differentiation. This leader will build and develop a high-performing global marketing organization focused on measurable business results and advancing Accuray’s mission of improving cancer care.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Healthcare Administration, or a related field.
At least 12 years of progressive marketing leadership experience.
At least 7 years leading global or regional marketing organizations within medical devices, healthcare technology, life sciences, or related regulated industries.
Proven record of driving revenue growth, market share gains, and commercial success through integrated marketing strategies.
Demonstrated success managing global teams across multiple regions and cultures.
Expertise in product marketing, demand generation, commercialization, branding, digital marketing, and commercial enablement.
Strong understanding of healthcare markets, reimbursement dynamics, customer buying behaviors, and competitive landscapes.
Ability to translate business objectives into measurable marketing outcomes.
Exceptional strategic thinking, executive presence, and communication skills.
Strong analytical and financial acumen, including experience managing budgets and marketing ROI.
Ability to build cross-functional relationships and influence executive stakeholders.
Experience leading organizational transformation and driving change in complex global environments.
Customer-focused mindset and passion for improving customer experiences and market engagement.
Ability to travel globally, including for customer visits, industry conferences, sales meetings, and internal leadership events, as business needs require.
Must be able to provide proof of permanent authorization to work in the country of application without sponsorship.

Nice To Haves

MBA or other advanced degree.
Experience supporting high-value capital equipment sales and complex customer buying processes.
Experience in radiation oncology, oncology, medical imaging, surgical technologies, or other complex healthcare technology markets.
Familiarity with direct and distributor-based commercial models.
Experience integrating global and regional marketing strategies across mature and developing markets.
Demonstrated ability to build marketing organizations that serve as strategic growth drivers for commercial teams.

Responsibilities

Develop and execute a global marketing strategy aligned with Accuray's commercial objectives, revenue targets, and long-term growth plans.
Partner with regional sales leaders to drive demand generation, pipeline creation, customer acquisition, and account expansion strategies.
Establish marketing initiatives that support order growth, market share gains, installed base expansion, and customer retention.
Align marketing investments with commercial priorities to maximize return on investment.
Lead development and execution of Accuray's global brand strategy and value proposition.
Ensure consistent and differentiated positioning of Accuray's products, services, and solutions across markets.
Strengthen corporate messaging and thought leadership to reinforce Accuray's position in radiation oncology.
Oversee global digital, content, social media, public relations, and communications strategies.
Create and optimize multi-channel demand generation programs.
Develop customer journey strategies that improve engagement throughout the buying lifecycle.
Use data, analytics, and market insights to improve marketing effectiveness and customer conversion.
Partner with Product Strategy and Product Management to launch new technologies, upgrades, software solutions, and service offerings.
Drive commercialization strategies that accelerate product adoption and maximize lifecycle value.
Lead competitive intelligence and market analysis to identify emerging opportunities and threats.
Establish sales enablement programs that increase commercial effectiveness and win rates.
Equip sales teams with messaging, tools, training, and customer insights.
Drive commercial readiness for new product introductions and strategic initiatives.
Collaborate with Commercial Operations to use data and analytics in support of field execution.
Build a performance-driven marketing organization with defined metrics, dashboards, and accountability.
Measure and optimize marketing contributions to pipeline generation, revenue growth, customer engagement, and market expansion.
Manage global marketing budgets and resources to maximize impact and efficiency.
Implement marketing technologies and digital platforms that enhance scalability and effectiveness.
Lead and develop a global team spanning North America, EIMEA, APAC, and Japan.
Build a high-performance culture centered on collaboration, execution, innovation, and customer focus.
Provide coaching, mentorship, and succession planning for marketing leaders and emerging talent.
Foster cross-functional relationships to support organizational alignment and execution.